Combining opposites is the power formula of tech marketing | Amelia Paro

Episode notes

Know just enough tech jargon to make you dangerous in sales and marketing. Kaseya's Director of Channel Development, Amelia Paro, is a cybersecurity and channel sales expert. She takes us on a journey through her trials and errors in sales and marketing in tech. Tune in to find out why a post-mortem meeting can improve the odds of your success! In this episode: Combining something that people know with something they don't is a big power formula Experiment when marketing can help create a better message for your business Learn how a golf tournament became a startup's most prominent lead generator

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