Company building in highly competitive industries w/ Rick Song @ Persona

Episode notes

Rick Song, Co-founder & CEO @ Persona, shares the origin story of Persona & what it’s like founding a business in a highly competitive, ultra-regulated environment. He shares early-stage challenges of building an identity-based product, how his company sought to achieve micro goals alongside long-term goals, navigating the logical & emotional factors that influence taking a leap of faith, and building universality within Persona’s user network. Additionally, Rick reveals his best practices for building a scalable business, identifying what’s wrong quickly & pivoting, and how to be an execution-driven founder. ABOUT RICK SONG Rick Song is the CEO and co-founder of Persona, the identity infrastructure company offering businesses the building blocks to create a personalized identity verification experience for any use case. Earlier in his career, Rick noticed a fundamental problem with identity verification: providers were taking a one-size-fits-all approach that did not meet businesses' needs and consumers' expectations. In 2018, Rick co-founded Persona with CTO Charles Yeh to tackle this problem with the mission to be the identity layer of the internet.

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