Cold outreach & strategically expanding your business model into services w/ Jon Perl & Scott Wilson @ QA Wolf

Episode notes

Jon Perl & Scott Wilson share the origin story of QA Wolf & deconstruct their best practices (and what to avoid) for early-stage cold outreach, how to add value to your cold email communications, and why experimenting with your cold outreach is important to early sales! We also dive into the story behind QA Wolf’s strategic move to incorporate services into their business strategy & tangible ways to add accountability measures that will help drive growth in the early days of your company. ABOUT JON PERL Jon Perl is the co-founder and CEO of QA Wolf, a startup building the QA solution every engineering leader wishes for. Prior to QA Wolf, Perl led engineering teams in the healthcare and home services space, where he learned firsthand how difficult automated regression testing can be - and how critical it is for teams to have. His interest in software engineering comes from an overarching desire to eliminate boring, repetitive tasks and give people their time back. He has a dog named Finn and enjoys hiking. "Your goal is simply to book a meeting. You're not trying to close a deal through one email.

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