CEO as Experiment Officer, Design Partner Personas & Rebranding w/ Sha Ma @ Topogy

Episode notes

Sha Ma (CEO & Founder @ Topogy) deconstructs the concept of CEO as the “chief experiment officer” / “chief everything officer,” detailing how she personally tests, onboards and scales out AI tools to accelerate her team. Plus we cover how they identified the right customer personas, found design partners, and navigated a full startup rebrand. ABOUT SHA MA & TOPOGY Topogy is an AI-native cost optimization platform designed to turn infrastructure complexity into clear, actionable insights for finance and engineering teams. Topology turns the unseen connections within your infrastructure into clear, data-driven actions - helping engineering teams optimize cloud cost, performance, and focus. Before founding Topogy, Sha was CTO @ Catalyst.io , an industry leading Customer Success Platform, VP of Engineering @ GitHub where she was responsible for Core Platform and Ecosystem. And was part of the leadership team that took SendGrid public.

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