Emerging Brands Podcast · 2026-06-15 · 25 min
Taylor Blue, Founder and CEO of Little Latke, has introduced an entirely new category to the crowded snack aisle by taking inspiration from a beloved family recipe. Inspired by the coveted, golden crispy edges of a traditional family latke, Taylor created the world's first shelf-stable potato crisp. By combining real shredded potatoes and a subtle hint of onion with modern clean-label standards, including gluten-free, non-GMO, and seed-oil-free ingredients, Little Latke successfully transforms a seasonal heritage food into a highly versatile, everyday snack. In this episode, Taylor dives into the creative and operational journey of bringing a heritage-inspired product to the mass market. She shares how she identified a major gap in the salty snack aisle, the technical challenges of capturing the distinct texture of a fried latke in a shelf-stable baked crisp, and the branding strategies required to make a culturally rooted food accessible, exciting, and craveable for every type of consumer. Inside the Episode: Taylor discusses how she looked outside standard snack trends to find inspiration in her own family traditions, creating a brand-new product format for the chip aisle.
