Why Your Email Template Tanks Abroad - Cultural Segmentation Secrets with Rodrigo Brandão

Episode notes

Today the inbox, tomorrow THE WORLD! Scaling email programs internationally demands far more than translating templates - it requires reimagining your entire strategy for each market's unique needs, regulations, and consumer behavior. In this episode, Guy and Danielle sit down with Rodrigo Brandão of Be Growth to learn how he helped build a top-notch email strategy across 48 countries. Drawing from his experience scaling UTUA, a personal finance platform, Rodrigo shares battle-tested tactics for navigating diverse mailbox providers, regional compliance frameworks, and the data required to manage 25 million emails daily. What you'll learn: How to approach the nuances of each country Why LGPD compliance (and GDPR-like regulations) actually improve deliverability performance The 48-hour activation window as your primary indicator of list quality How mailbox provider distribution shifts your entire technical strategy The data infrastructure required to prevent catastrophic segmentation failure …and so much more! .

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