Turning Customer Service Calls into Cross-Sell Gold - The Christmas Tree Method with Greg Zakowicz

Episode notes

Email automation is a powerful yet underused revenue driver. Automated campaigns generate 37% of email sales while only representing 2% of total send volume. In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant welcome Greg Zakowicz, a 19-year email marketing veteran, to explore how businesses can leverage automation effectively to drive engagement and revenue while reducing manual effort. What you'll learn: - How to structure a post-purchase automation series that builds customer relationships beyond transactional messages - Why back-in-stock automations deliver an exceptional 5.83% conversion rate compared to regular campaigns - The three essential automated campaigns every email program needs: welcome series, browse abandonment, and cart abandonment - The "Customer-First" framework for creating valuable post-purchase content that reduces support calls and increases cross-sells …and so much more! If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at emailafterhours@validity.com, or head to to send us an audio message.

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