I’ll Show You My Spam Folder if You Show Me Yours - Where Emails are Missing the Mark

Episode notes

Guy and Danielle are popping the hood on the darkest corner of their email inboxes - their spam folders. As email experts, Guy and Danielle are subscribed to thousands of email lists for research, which means they encounter a lot of spam - some justified, some not. Join them as they dive into their spam folders, share real-life examples (yes, they name names!), and uncover the do’s and don’ts of landing in the inbox. What You'll Learn: - How to properly implement AI-generated subject lines while maintaining brand voice and avoiding legal pitfalls - Why open rates are becoming less reliable metrics and what to measure instead - The scientific reasoning behind spam folder placement and how mailbox providers make filtering decisions - How to optimize email size, subject lines, and preheaders to avoid spam folder placement (35-character threshold for subject lines) - Why message size should stay under 100KB to prevent truncation and subsequent spam complaints - The correlation between aggressive sales language and increased spam folder placement versus conversational, brand-centric messaging …and so much more!

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