From 85% to 97% Deliverability: The Million-Dollar Opportunity You're Missing | Part 1 with Chad White

Episode notes

So how much did we ACTUALLY make with that campaign? Email is often hailed as one of the highest ROI channels, but calculating the exact return on investment for a campaign remains a tricky challenge for marketers. That’s why Guy Hanson and Danielle Gallant are thrilled to welcome back Chad White , Head of Research at Oracle Digital Experience Agency, to dive deep into the complexities of email marketing ROI. Together, they unpack common calculation mistakes, overlooked factors that affect program performance, and how these missteps could leave you sidelined from million-dollar opportunities .

• Gmail Changed the Inbox…Again: What Marketers Need to Know64 / 100
• DMARC Updates Every Email Sender Needs to Know64 / 100
• The Hidden World of ISP Relations: Reputation, Removals, and Inbox Trust66 / 100
• Why Switching ESPs Won’t Save Your Email Program with Sella Yoffe
• Deliverability Without Borders: Mastering Regional Email Challenges with Alex Coussy