Burning Down Email Best Practices with Beth O'Malley

Email After Hours: The Podcast for Email Senders · 2026-02-26 · 38 min

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Topics in this episode

email deliverability open rates Email strategy engagement metrics email marketing best practices

Episode notes

What if everything you’ve been told about email marketing is WRONG?? In this episode, Guy Hanson and Danielle Gallant chat with Beth O'Malley, email strategist and self-described "queen of email," to go up against the traditional sending advice that dominates email marketing. Together, they question and dismantle outdated best practices, expose metrics that mislead, and reveal why following the herd often leads marketers astray, especially when it comes to deliverability and long-term brand impact. What you'll learn: Why open rates are destroying your email strategy The Billboard Effect framework The exclusion-first segmentation strategy How trends can box in your strategy and how to break free …and more! About the Guest(s) Beth O'Malley is an independent email marketing strategist and self-described "queen of email," known for her contrarian approach to challenging established industry wisdom. With extensive experience managing email functions across enterprise organizations, she has shifted her focus to helping businesses reimagine their email strategies beyond conventional best practices.