Beyond ChatGPT: How Top Brands Use AI in Email Marketing to 10x Their Performance | Karen Talavera

Episode notes

AI might be shaking up the rules of email marketing, but one thing’s for sure - it can’t replace human strategy just yet. In this episode of Email After Hours , Danielle and Guy sit down with returning guest Karen Talavera - an award-winning email pro who’s guided brands like Google and Disney - to unpack how AI is changing the game, where it actually adds value, and why the human touch still matters more than ever. What you'll learn: How AI is changing email marketing workflows How to balance AI automation and creativity in email marketing strategy How to evaluate and select AI tools - and why human oversight is still essential The importance of maintaining proper data handling and consent practices when implementing AI solutions Special resource: Get Karen's free Email Strategy Success Blueprint workbook at bit.ly/FreeEmailStrategy to help develop effective program strategies that AI alone can’t create! About the Guest(s) Karen Talavera is an award-winning email marketing expert with over two decades of experience in developing strategic email marketing solutions.

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