Elevate Your Brand · 2026-01-06 · 30 min
In this episode of the Elevate Your Brand podcast, host Laurel Mintz sits down with Steve Booer, founder and CEO of Always Full, to dive into his entrepreneurial journey and the inspiration behind his innovative self-cleaning water bowl for pets. Steve Booer shares how Always Full uses laser technology to monitor water levels, automatically refilling when needed, and features an hourly vortex flush with triple filtration to keep the water clean - all designed to make pet ownership easier and more hygienic. Throughout the discussion, Steve Booer reflects on his path as a seasoned entrepreneur, revealing that Always Full is his sixth company and sharing valuable lessons from his numerous exits, including a major acquisition by John Deere. He opens up about the challenges of managing cash flow, the importance of buy-sell agreements, and why being "obsessed" with your business is essential for success. The conversation also highlights the significance of surrounding yourself with a great team and learning to delegate effectively.
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Elevate Your Brand Podcast Trailer