Why Unilever Bought Grüns for $1.2B

Episode notes

Grüns didn’t just build a supplement brand - they redefined how people consume greens. In less than 3 years, they went from launch to a $1.2 billion acquisition by Unilever - one of the most aggressive buyers in health & wellness. In this episode of Ecommerce on Tap, we break down: Why gummies beat powders The manufacturing breakthroughs that made Grüns possible How they scaled to millions of units per day And why Unilever had to buy them If you’re building a CPG brand, this is a masterclass in: Product-market fit Supply chain innovation Exit strategy

• Why Rothy's Built the Factory Before They Built the Shoe69 / 100
• How Birkenstock Built a $1.6 Billion Footwear Empire
• How Hoka Built a Billion-Dollar Shoe Brand
• Why Footwear Is Secretly One of the Hardest Industries in Consumer
• The Future of Fragrance: From Luxury to Daily Ritual