319: FROM THE TRENCHES / From Google to Gen AI: The new rules of online discovery and validation - with Darryl Sparey & Simon Murphy

Episode notes

If AI doesn’t mention you, you don’t exist. Generative AI is changing the game: from search rankings to synthesised answers, your reputation matters more than ever . This week’s featured track is FROM THE TRENCHES - in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ This episode dives straight into the revolution happening in search and reputation - where discovery, validation, and authority-building are being transformed by GenAI. Host Trevor Young - along with expert guests Darryl Sparey and Simon Murphy - take listeners into the trenches of PR, communications, and AI, unpacking how leaders, experts and brands can earn their presence in the generative AI landscape. What’s covered: Why traditional SEO strategies aren’t enough, and what “Generative Engine Optimisation” really means. The rise of GenAI as the go-to for deep questions, synthesised answers, and (personal) brand credibility.

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