317: FROM THE TRENCHES / Niche now, national later: Playing the visibility long game - with Trevor Young & Tom Schwab

Episode notes

*** Small stages lead to big ones. Narrow niches lead to national news. You don’t start on Broadway - you start 'off Broadway' *** This week’s featured track is FROM THE TRENCHES - in-depth conversations with experienced operators working at the sharp end of PR, media and communications. We're flipping things this week - instead host Trevor Young doing the interviewing, today he's the one being interviewed. This episode is a replay of a conversation Trevor had with Tom Schwab on the The Podcast Interview Marketing Show (you can find the original interview here ). Let's get into it! __________________ EPISODE OVERVIEW: Forget fireworks, build momentum! Trevor Young and Tom Schwab, founder of Interview Valet, unpack Trevor's Rolling Thunder Strategy - a blueprint for growing credibility, authority, and a brand that actually lasts.

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