314: FROM THE TRENCHES / From cold pitch to go-to source: Becoming the expert journalists trust - with Hunter Stuart

Episode notes

*** Why empathy, relevance and long-game thinking beat press releases, spray-and-pray pitching, and transactional PR *** This week’s featured track is FROM THE TRENCHES - in-depth conversations with experienced operators working at the sharp end of PR, media and communications. Hosted by Trevor Young, this series explores how recognition is earned, how credibility compounds, and how influence is built in today’s reputation economy. __________________ EPISODE OVERVIEW: Getting media coverage isn’t about clever subject lines or perfectly polished press releases. It’s about becoming someone journalists trust. In this episode, Trevor sits down with Hunter Stuart - founder of Big Game PR and former HuffPost journalist - to unpack what really happens inside modern newsrooms, and what it actually takes to move from cold pitch to go-to source. Drawing on experience from both sides of the journalism - PR divide, Hunter shares grounded insights for founders, solo experts and B2B leaders who want to build authority that lasts.

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