312: POCKET PR ESSENTIALS / Unpacking public relations: Busting myths (and why it matters for your business!)

Episode notes

This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand. __________________ UNDERSTANDING PR IS KEY TO DOING IT WELL (AND GETTING RESULTS FOR YOUR BUSINESS) PR is a weapon, but only if you understand how to harness its power for the benefit of your business (or cause or issue if that's your end game). In this episode, we get down to tin-tacks, unpacking the concept of public relations, busting myths, and discussing what PR really is (versus what the majority of the business world thinks it is), plus why it's important for entrepreneurs to understand the crucial role it plays in building their brand and their business. Having a practical understanding of PR will give you an edge in the marketplace. Many (most?) people in business - even those in marketing! - have little understanding of what constitutes PR today; they simply don't recognise or appreciate with any great depth the key role it plays in helping to build and sustain a successful enterprise.

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• 323: IN THE ARENA / Want to master PR as an expert founder? Be like Jay!40 / 100
• 322: POCKET PR ESSENTIALS / Zooming out: Introducing my ‘Marketing Communications Pyramid’37 / 100
• 321: FROM THE TRENCHES / Mastering podcast guesting for maximum impact - with Tom Schwab
• 320: IN THE ARENA / Authority branding - what it is, who it's for, and how to do it right