311: FROM THE TRENCHES / Beyond the algorithm: Communicating with credibility across owned, earned & social media - with Bec Sands & Andrés López-Varela

Episode notes

This episode's featured track is FROM THE TRENCHES - deep-dive interviews with PR practitioners, content strategists, and digital communications experts that explore how reputation and influence are built today. Hosted by Trevor Young, this track shares grounded insights, hard-won lessons, and practical wisdom from those shaping credible marketing communications in the modern reputation economy. __________________ How do you build an authentic, credible business or personal brand in today’s hyper-competitive, AI-driven, digital-first world - without getting lost in the algorithm trap or shouting into the void? Host Trevor Young sits down with brand and PR pros Andrés López-Varela (ALV) and Bec Sands, a dynamic husband-wife team, for a lively, honest conversation packed with real-world reputation and authority-building insights.

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