295: Becoming more audacious in today's AI world: a guide for business owners over 50 - with Mark Schaefer

Episode notes

In a world increasingly dominated by artificial intelligence and automation, it's easy to feel like we're losing our edge as human professionals. But what if I told you that the key to standing out and thriving in this AI-driven landscape isn't about competing with machines, but rather embracing our uniquely human qualities? This is the theme of this fascinating conversation with Mark Schaefer , a marketing strategy consultant, keynote speaker, and author of the newly-released book, Audacious: How Humans Win in an AI Marketing World . Mark's insights shed light on how we can leverage human connection and creativity to carve out our niche in a rapidly evolving business landscape. At the heart of Mark's philosophy is the concept of being audacious . But what does that really mean in the context of our professional lives? It's not about grand gestures or risky stunts. Instead, it's about creating moments of awe in our everyday interactions and work. Mark defines audacity as "something that creates a moment of awe in your life." It's about doing something that makes people sit up and take notice, something that sparks curiosity and connection.

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