287: It's never too late to get out of your comfort zone (and take charge of your life) - with Richard Sauerman

Episode notes

Welcome to the belief and conviction episode of Crank The 3rd ! While many of us have, after three decades in the business trenches, experienced a decent amount of professional success, not everyone is fulfilled. A lot of middle aged people remain stuck in their comfort zone, and are not playing as big a game as they could be. Or, in the words of this week's guest, they're not living a "10 out of 10 life". So I invited Richard Sauerman on to the show to deliver a 'kick in the pants', and he delivers! Richard - aka 'The Brand Guy' - is a thinker and an humanist, with a massive interest in people and 'the human condition'. He has written two books and appears in the media on brand-related issues. Richard has done the strategic thinking, brand planning and communications for over 200 brands in his career, but he's probably best known these days as a high-voltage motivational speaker (and reality TV contestant!). Wow! We covered some ground in this episode, with lots of laughs, F-bombs, motivational nuggets and food for thought, all delivered at pace!

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