279: Design an offer that aligns with your purpose AND fuels your business - w/ Cristina Castro & Angela Tsai

Episode notes

Being good at what you do is one thing … designing a product or service offering around your knowledge and expertise so that it sells itself … is another matter entirely. This is the theme of today’s episode, and to help us unpack this important but often confusing task, we have in the virtual studio Cristina Castro and Angela Tsai , founders of Grow Your Brand With Impact , a UK-based consultancy that “helps marketing-fatigued consultants, coaches and business owners implement marketing that gets results”. Many of Cristina and Angela's clients come from corporate backgrounds with 10-15 years of experience under their belts. These established professional operators have deep domain expertise but often struggle to recognise the value they bring to the marketplace. This, in turn, becomes challenging when said experts try to effectively present and market their unique offerings. This is where Cristina and Angela come in - they help professional solopreneurs turn their products or service into "money magnets" that sell effortlessly.

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