The ROI of People Analytics from Aptitude Research - Madeline Laurano - #183

Episode notes

Thanks to HRBench for powering this episode. To find out more about the company building the future of people intelligence, reach out to book a demo at hrbench.com/directionallycorrect! Check out this episode of the #1 people analytics podcast with special guest, Madeline Laurano, Founder and Chief Analyst at Aptitude Research! Host Cole Napper sits down with Madeline to unpack the real ROI of people analytics, drawing from Aptitude Research’s findings that only about 18 percent of HR leaders even track it while talent acquisition leaders lag further behind. They explore the critical gap between traditional HR metrics like time-to-fill that business executives largely ignore and the outcomes that actually matter at the C-suite level - retention, productivity, revenue impact, and cost. The conversation digs into how the pandemic-era technology buying spree left many organizations with underused systems whose data makes little sense, creating barriers that people analytics teams must now navigate by collaborating more closely with CFOs rather than operating in silos.

• Analytics Business Partnering at Adobe & the Value of Comms - Sasha Arjannikova - #18681 / 100
• Is People Intelligence the Future? Unpacking a Manifesto - Cole Napper & Alexis Fink - #17969 / 100
• Does Revenue-Per-Employee Matter? & Random Stuff - William Tincup - #185
• Is the IQ Debate in I-O Psychology Really Over? - Dr. Deniz Ones - #184
• The State of Workforce Planning in 2026 - Nick Kennedy - #182