DigitalHealth InvestorTalk Show · 2026-07-28 · 1h 25m
Marketing is about meeting customers' needs. But how do we do this with a changing landscape and what if the customer is an AI agent? The marketing landscape is changing dramatically. Customers may go to an AI chatbot for answers instead of a search engine, obseleting SEO and ads from vendors in one shot. And what if the customer you're really selling to is an AI agent? In this show we’ll look at: - What are modern AI SEO, AI search, and AI marketing? - How do you get your product into a chatbot's answer? - How do you get chosen by AI agents? And we’ll take your questions. Dale Bertrand is an SEO strategist and founder & CEO of Fire&Spark agency. Noah Goldfarb is the founder of the Digital Health Growth Mastermind and a director at Fire& Spark agency. Steven Wardell is the Managing Partner of Wardell Advisors, a consulting firm focused on growth, fundraising, and strategic alternatives for digital health companies. He is the host of DigitalHealth InvestorTalk and the author of The Future of Digital Health. Follow for digital health insights at X.com/StevenWardell.
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