Digital Innovations in Oil and Gas with Geoffrey Cann · 2026-04-29 · 35 min
Global energy markets are under acute pressure as geopolitical disruption tightens supply and drives volatility. Events like the conflict in the Middle East are no longer regional - they ripple through fuel supply chains everywhere. Companies are not short of data. They are overwhelmed by it. Yet despite this abundance, assembling a clear operational picture still takes hours, leaving decision-makers reacting to a fast-moving market with a slow, fragmented view. The real constraint is not the decision itself - it is the time to assemble data and the even longer delay to execute . Information remains scattered across systems, emails, and legacy processes, often with high latency and inconsistent formats. At the same time, the industry operates as a network of hundreds of micro-markets - each terminal, tank, and junction representing a settlement point with its own dynamics. This fragmentation creates friction across the entire value chain, from inventory visibility to logistics coordination, limiting the ability to act on fleeting opportunities and, in some cases, preventing decisions from being made at all.
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