Demand by Omni Lab · 2025-04-02 · 52 min
Join Jonathan Bland on this episode of Demand as he sits down with Mason Cosby, the mastermind behind Scrappy ABM, to demystify account-based marketing strategies that actually work without breaking the bank. If you're tired of the same old ABM playbook that requires enterprise-level budgets and complex tech stacks, this episode is your wake-up call. Mason, who has helped companies generate over $12M with a 15X ROI using lean ABM programs, breaks down how to build effective targeting strategies that move accounts from unaware to ready-to-buy. This no-nonsense conversation dives into: - The truth about ABM targeting myths that are holding you back - How to identify and engage cold accounts without being creepy - The content-led outbound approach that's revolutionizing sales engagement - Real talk about content mapping that actually drives pipeline - Practical strategies for sales and marketing alignment that close deals
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