Delivering Marketing Joy · 2026-06-30 · 9 min
For years, we’ve been told that creativity comes from thinking outside the box. But what if that advice is incomplete - or even wrong? In this video, I explore the idea of thinking inside the box, heavily influenced by the work of David Epstein and his book on the subject. The core idea is simple but powerful: constraints, limitations, and structure don’t always reduce creativity - they often fuel it. We talk about why boundaries can lead to better problem-solving, stronger innovation, and more focused execution in business and life. Instead of waiting for unlimited resources or perfect conditions, sometimes the best ideas come from learning how to maximize what’s already in front of you. If you’ve ever felt limited by constraints, this conversation may completely change how you think about them. What feels like a box might actually be the thing that helps you create something better.
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