Deconstructor of Fun · 2026-06-22 · 56 min
Andrew Bowell, CEO of Iconic, who spent 15 years at Havok and a decade at Unity, discusses the future of game development, AI integration, and the challenges of building new game engines. He shares insights on technological shifts, AI's role in creating immersive worlds, and why his company is building an engine to “craft intelligent, living worlds”. 02:10 - The shift toward dynamic, emergent, personalized gameplay 04:39 - Why Iconic won’t end up in the “engine graveyard” 10:13 - “Intelligent living worlds” explained 16:12 - Dogfooding and building the engine through its own game 19:35 - Deterministic vs open-ended gameplay 23:11 - What Unity got right about AI 26:52 - The real paradigm shift in gaming 37:59 - Player-first, not technology-first 46:26 - Where AI adoption in games stops today 51:56 - Remote vs hybrid culture at Iconic
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