DealQuest Podcast with Corey Kupfer · 2026-06-24 · 50 min
From a childhood dream of becoming an inventor like Louis Pasteur to leading commercial due diligence for private equity funds like KKR and HIG, Josh Emington shares how his team sizes markets, calls real customers, and spots the growth opportunities other investors miss. In this episode of the DealQuest Podcast, host Corey Kupfer sits down with Josh Emington, a partner at The Martec Group, a boutique strategic consulting and market research firm. Josh leads Martec's value creation team, working with lower middle market and middle market private equity funds including KKR, HIG, Granite, Rotunda Capital, and Everglades Equity. WHAT YOU'LL LEARN How commercial due diligence tests whether a deal's growth story actually holds up, why customer concentration can erase a company overnight, and what a free pre-diligence memo can flag before a client spends real money. Josh also explains why his team still picks up the phone to call a target's real customers, and how AI has compressed Martec's research timelines from seven days to two. JOSH'S JOURNEY Josh's path into research started at a scholastic book sale, where his parents picked up a chemistry kit and a book about Louis Pasteur.
Episode 410: Building Real Estate Freedom with Jens Nielsen61 / 100Episode 408: The Barbell Effect - What Industry Consolidation Means for Your BusinessEpisode 407: Due Diligence, Tax Strategy, and Deal Structuring with Alex LopezEpisode 406: How to Franchise a Skilled Trades Business with Jack ClarkEpisode 405: Reducing Lifetime Tax Drag for Business Owners with Omar Morillo