EP 137: DEMYSTIFYING WHY CUSTOMER RESEARCH IS CRITICAL TO PRODUCT DEVELOPMENT WITH BRENO OLIVEIRA OF PAYABL

Episode notes

In this episode, recorded in Limassol, Cyprus at the Reflect Festival, Breno Oliveira, Head of Product at Payabl, shares insights from his presentation on the evolution of the checkout experience. He discusses how Payabl is helping merchants across Europe streamline and unify their payment solutions to meet rising consumer expectations. Breno delves into the findings of a recent research study conducted with 1,400 consumers across Europe, aimed at understanding evolving payment behaviours and preferences. Notable insights include that 43% of consumers abandon e-commerce sites following a poor checkout experience, and that Gen Z expects to complete transactions in under 10 seconds. The research also highlights the critical role of regional payment preferences and the growing demand for fast, secure and seamless checkouts. He stresses the importance of creating frictionless and localised payment journeys that inspire consumer trust and satisfaction. Breno also discusses Payabl’s latest initiatives, including an AI-powered fraud prevention programme and the upcoming launch of the Payabl card.

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