
Data Driven Leadership · 2026-07-01 · 35 min
Key moments - from our scoring
Substance score
38 / 100
Five dimensions, 20 points each
Mark Marshalek, recently retired head of data and distribution data solutions at Farmers Insurance and senior lecturer at Ohio State University, argues that data governance is fundamentally about data discipline - not bureaucracy - and that its value becomes critical as organizations deploy AI. The conversation reveals governance's persistent positioning challenge: while executives ask for ROI on foundational data practices (comparing it to 'getting out of bed'), the real benefit emerges through faster, more trustworthy decision-making enabled by high-fidelity data. Marshalek emphasizes that governance success depends on change management and communication, positioning governance leaders as business connectors rather than technical gatekeepers. He distinguishes between 25+ years in insurance at Nationwide and recent work at Farmers, offering hard-won perspective on how AI readiness demands data quality at scale. The episode tackles the skills gap universities and enterprises face as AI adoption accelerates - students entering job markets are now expected to demonstrate hands-on AI proficiency, not theoretical knowledge. Marshalek's advice for the future workforce prioritizes fluidity, business acumen, and curiosity over rigid technical expertise. Leaders, CTOs, and governance practitioners will find practical frameworks for connecting data discipline to business outcomes and strategies for preparing teams for AI-driven organizational pivots.
According to Marshalek, AI systems require high-quality, trustworthy data to function reliably and avoid hallucinations and errors. Poor data governance creates massive risk when feeding data into AI models that inform business decisions.
Rather than traditional ROI metrics, Marshalek recommends framing governance through business outcomes like faster decision-making, reduction in conflicting dashboard numbers, and the ability to democratize data access with confidence in accuracy.
Marshalek emphasizes fluidity, business acumen, curiosity, and the ability to understand organizational outcomes - not just technical coding ability. Professionals must shift from 'just tell me what to build' mentality to understanding why they're building something and how it serves business goals.
Marshalek advocates reframing governance as 'data discipline' - emphasizing the practices and rigor applied when building and managing data assets - because the term governance carries historical baggage of bureaucracy and over-engineering that damaged its reputation.
Students entering internships and jobs are now expected to demonstrate hands-on AI proficiency using tools like ChatGPT and Copilot, but many universities lack frameworks to teach this. Marshalek points to initiatives like Indiana's Lilly Endowment funding helping universities develop AI strategies and prepare students for AI-ready careers.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode has a handful of useful framing points (governance as change management, data quality as prerequisite for AI adoption, regulated-industry AI caution) but the density is killed by extended personal anecdotes about mudrooms, sewing machines, and family conversations that consume large chunks of runtime. Most substantive claims are surface-level and unsupported.
it's not governance that we're talking about, it's data discipline. We want to be disciplined in how we work, how we manage the soil that our company is building.
With AI, you want to use AI effectively in our organization. Your data needs to be, uh. Do you want hallucinations? Do you want errors?
The 'data discipline' rebranding of governance is a minor fresh angle, but nearly all other advice - stay curious, dedicate two hours a week to learning, be flexible - is generic career platitude circulating everywhere. No contrarian or first-principles arguments appear.
first and foremost, stay curious
Second piece, and I say this to my team...What's on your development plan? If you have curiosity, what are you doing to make yourself better
Mark Marshalek is a genuine practitioner with 25+ years at Nationwide and 5 at Farmers in senior data governance roles - real operator credentials. Score is held back because he is recently retired and currently a part-time senior lecturer, meaning his hands-on relevance to current enterprise AI deployments is slightly dated.
I was at Farmers five years, but I was at Nationwide Insurance for over 25 years.
I also think that where we are sitting, the demands of our workforce are going to be completely different than what they were in the past.
The episode produces exactly one hard data point of note - Nationwide's $1.5B AI commitment - and one concrete headcount figure (300-person data and analytics community). Everything else, including the governance ROI discussion and industry AI adoption, stays stubbornly vague with no named frameworks, case studies, timelines, or outcome metrics.
Nationwide Insurance, just put up a $1.5 billion financial commitment to AI.
I assisted with was managing our data and analytic community at the enterprise level. So it was about 300 people.
The host spends significant airtime narrating personal anecdotes (mudroom organization, sewing machines, Indiana university projects) rather than probing the guest, and the follow-up pattern is almost entirely affirmative ('that's right,' 'right,' 'yeah'). The one attempt to probe - cracking the governance ROI nut - dissolves quickly into mutual agreement with no real pressure applied.
I am going to geek out and tell you. Can I tell you some of my favorite ways I've been using it? Is that okay?
You have this passion for the next generation. I hear it in your voice, I hear your energy.
Computed from the transcript - who did the talking, and the words that came up most.
Every AI hallucination, every bad output, and every broken dashboard traces back to the same root cause. Your data was never ready in the first place. In this episode, Jess Carter sits down with Mark Marshalek to talk about why data governance is having a major comeback in the age of AI. Drawing on his leadership experience at Farmers Insurance and his work as a Senior Lecturer at The Ohio State University, Mark explains how governance, curiosity, and flexibility can help teams experiment with AI responsibly. He also shares why stronger data discipline is essential for AI readiness. In this episode, you'll learn: Why data discipline matters for AI adoption How leaders can make governance feel practical instead of bureaucratic Why curiosity and flexibility are critical skills for the future of work Things to listen for: (00:33) Introduction to the episode with Mark Marshalek (02:48) Why data governance is becoming more important (06:29) Connecting governance to business value (15:54) How leaders can encourage teams to use AI (27:00) AI adoption in highly regulated industries (30:28) Mark's advice for the next generation of workers Mark's LinkedIn:
Transcribed and scored by The B2B Podcast Index.
Speaker A: The power of data is undeniable and unharnessed. It's nothing but chaos. The amount of data was crazy.
Speaker B: Can I trust it? You will waste money held together with
Speaker A: duct tape, doomed to failure. This season, we're solving problems in real time to reveal the art of the possible. Making data your ally, using it to lead with confidence and clarity, helping communities and people thrive. This is Data Driven Leadership, a show by resultant. Hey, guys. Welcome back to Data Driven Leadership. Today's guest gives us a peek inside a different industry than we've covered before. Insurance. But just hang on. I know that may not make you super excited, but when you hear Mark, you will be incapable of containing your excitement. He is passionate. He is so curious. He's really invested in the next generation and he does some work at the Ohio State University. And so you just see that passion for students in the next generation come out. While he's done all of this work in the insurance industry, especially around data governance and AI, I think what's really interesting is hearing him lead with passion for what's coming in the market around AI, around governance, around adaptability, and about what key skills he thinks are going to make or break careers in the future. I think it's pretty different advice than we're used to hearing or than I was raised to think was critical skills in the workplace. And I kind of agree with him. So I'm really excited for you to hear this one. He's passionate. The insurance industry is complicated, it's highly regulated, and if he can do some of the things he's done there, I don't know what could stop him. So let's get into it. I really hope you enjoy this one. Welcome back to Data Driven Leadership. I'm your host, Joe. Jess Carter. Today we have Mark Marshalek, the recently retired head of data Pl and distribution data solutions at Farmers Insurance and senior lecturer at the Ohio State University. Let's get into it. Mark, welcome.
Speaker B: Thank you. I look forward to the discussion. I'm very excited.
Speaker A: As a daughter of a Cincinnati Hamilton born and raised dad, I have to say.
Speaker B: Oh, I o.
Speaker A: That's right. That's right. Are you from Ohio?
Speaker B: I am born and raised and have always been a fan of Ohio State.
Speaker A: That's awesome. My brother is. He just finished his freshman year at Cincinnati and loved it. And so we're just, we're in Indiana, but we just scoot over across the border and hang out, I guess.
Speaker B: You know, Cincinnati is another great institution. My wife and I love getting down there. It's a great City. It's a great college. We've got a lot of good programs here in Ohio.
Speaker A: You do, you do, that's right. Well, so I want to get into. There's so many topics we want to talk about, and so I'm going to do my best, but I reserve the right to want to talk to you again. But I'm actually really excited about this data governance. And the reason I say that, I'm not going to be offended if you haven't listened to 90 episodes of this podcast we've already had. Data governance comes up a ton, Mark, and I just feel like it's constantly in the eye of the beholder. Like with project management, there's like the pembok and there's a methodology or you have safe agile training, or you have these frameworks. And there are some frameworks to governance, but I just feel like maybe I'm just not close enough to it. But I would love to hear you. 25 years in insurance, a lot of that work, you know, you landed in the governance world. I just would like to hear a little bit about it.
Speaker B: Yeah. To be honest with you, I'm excited about where governance is going with this whole AI movement that we have going on. I'm sure we're going to. We'll touch on that topic.
Speaker A: Right.
Speaker B: Governance, it's resurging as a key capability. And what I love about it is people are finally starting to realize it's not just a governance person that's accountable for executing on the frameworks, the practices, the standards. Everybody plays a part. If you were to look at what I talk about, when I was at Farmers, the first thing I had in any messaging that I sent out is everybody plays a part. You just need to help in the role that you're playing. And my job is to make that connection with you. And yes, there are so many frameworks that are out there, so many processes. What I like about that, I can hit the core areas that I need to, but I can do it in a way that's meaningful to the organization. And so it's great. I actually like the fact that we don't have necessarily a tried and true framework that we need to all align to, because I think it allows me that flexibility. Okay. I know this is going to resonate with my senior leaders and my frontline associates that are doing the work. Let me tweak some of that messaging and some of those processes so I can make it resonate with them.
Speaker A: But maybe that's like the beauty of governance is it can't be. I say this as a consultant. It kind of constantly has to be customized. It's always dependent on your business, your assets, your value, the current state of the data quality. And so it kind of can't just, it can't be under engineered. It can certainly be over engineered.
Speaker B: So much of that over engineering is what gave us a bad name.
Speaker A: That's right.
Speaker B: In the historical. Oh my gosh, you're adding bureaucracy. Mhm. And I just sit there and I'm like, well it's not really bureaucracy that we're adding, it's necessary steps.
Speaker A: Right.
Speaker B: We probably didn't convey it in the right way or give the right process to properly adopt.
Speaker A: Yeah.
Speaker B: What I love about the job and you know, you hear data governance, everybody's like, ah, it's bureaucracy. Number one, we got AI coming, so now we need better data.
Speaker A: That's right.
Speaker B: Number two, my job and the way I see my role, it's not necessarily doing all the technical things, but helping the people. See, here's what you can do to support our journey. So it's more change management, it's more communication, it's more aligning people to. This is what I need. How can you help me get there with the work that you're doing?
Speaker A: Okay, this is, I am not, uh, I refuse to fast forward this conversation because there's a, you're, you're saying these things like uh, like as if it's borderline obvious. And I think it's, I really think it's not Mark. Like I think, okay, I'm a trained project manager. Okay.
Speaker B: Yeah.
Speaker A: And if you're not doing that as a service, like that's the value you create. I've done that. I've also done it for big custom technical solutions or product. And in those worlds you're not innately the value, you generate the value. And so I have been the value. I have also been a functional contributor to generate the value. I feel like governance struggles because it's not inherently ever the value. And your OCM piece is you're helping people understand why it's value. If you value AI, you need quality data at a level of sophistication in which you can use it reliably to trust on the outcomes and make good decisions for your business. Right. But I think to your point about uh, the over engineering gave us a bad rap. I think there are people who get really excited about it and they are good at patterns, they are good at order. And that's really, that's a great person to be in Charge. But, but there's like this coaching of uh, to meet the needs of the business, not just to have an orderly data set. Right.
Speaker B: And I think the shift in the world that we're seeing today is that the folks that would just be there programming, coding and doing the data work.
Speaker A: Yeah.
Speaker B: Those individuals, unless they know the business, unless they know what's going on in the organization that they're operating, they're not nearly as valuable as that person that can not only program or build a pipeline but also understand I'm building towards this outcome.
Speaker A: Right.
Speaker B: And building uh, something that's going to create a product that can be reused on an ongoing basis. I think the world has shifted where it's no longer a check the box mentality, but now I need to understand the business. I need to be fluid in my thinking and some people in that old mindset struggle with that. Just tell me what I need to build and I'll code it. Well, that's not. You need to understand what you're building to so that you can take the right steps during that process. And that fluidity I think is in my opinion that's one of the skills that's going to be needed for the workforce of the future. They need to be fluid, they need to understand the business, they need to be curious. They can't just go back and fall on what they've done in the past.
Speaker A: That's right. Well and there's this to your point about fluidity, agility, holding things loosely. And it's really difficult in this space because I think people who are good at governance tend to be analysts, engineers, architects who are really good at that order. And then there's this innate frustration when leadership is asking them to pivot and they're nine months into a 10 month project and are we scrapping it? Is it worth nothing now? And so I feel like, I don't know if you have any smart insights about, if you're, if you find yourself working in governance and uh, maybe m. I'm wrong in my head the leadership around you that's supporting you and tying the governance work to the business value is utmost, uh, importance table stake.
Speaker B: It is the most critical component of any successful governance program. And in fact uh, you know, my governance program, when I've been working through it, it's not just managing and giving the folks that are doing the work the knowledge of what's needed in order for us to be effective, but it's really also sharing that information in a way that resonates with senior. Here's what you're getting as that outcome that you referred to. And so as a governance leader, you're really playing. You're kind of managing the execution and the leadership. Because the one question that I always get from senior leaders, well, tell me the roi. Tell me the ROI of data governance. And I just sit there and I'm like, oh, my God. Well, yeah, tell me the ROI of you getting out of bed.
Speaker A: Right.
Speaker B: And. Well, I don't. There's no roi. There is an roi. You would not be doing your work if you didn't get out of bed. So how do you put, how do you put a price on those foundational items? That's that nut that I have not figured out how to crack.
Speaker A: Yeah.
Speaker B: In order to make it easier to convey that buy in going forward, I
Speaker A: mean, okay, let's do a thought experiment where you and I, let's attempt to crack the nut that we're saying we've never cracked together. Because it's a reasonable question. As a leader, it's on your P and L. It's a cost to your business. It needs to be tied to an outcome. And I understand that. I don't think it's a value proposition that you can. It's not like margin. It's not like at the end of your month, here's your margin. It's killing it. Like, there's like a long term asset value to it that is more about the directionality of your business, the trustworthiness of your data. But if a, uh, CEO was like, jess, there's gotta be a reasonable, like, is there a percentage spend you'd expect to spend? Or like, how much is too much?
Speaker B: And see, that's, once again, where, where do you draw those lines? It is so dependent on the industry, it's so dependent on the type of data.
Speaker A: It's.
Speaker B: There are so many factors that go into that. The, the way I've been framing it now. And it's not an roi, you know, it's not a. Here's that percentage. No, but what I try to convey to them is the timeliness of decisions. Do you want to make quick decisions? Yes, I absolutely want that. You need to have properly governed data so that it's feeding into your dashboards and you can take confidence in the, uh, accuracy of the information being presented to you. You'll make quicker decisions.
Speaker A: Right.
Speaker B: You like that? Or do you like, hey, Mark, I've got this number on this dashboard showing me revenue, and I've got this number on this dashboard. Why are they different? And oh, by the way, they're vastly different.
Speaker A: Right.
Speaker B: And usually, usually there's legitimate reasons for why there are differences.
Speaker A: That's right.
Speaker B: But it's that terrible discipline in calling something the right thing or the thing that it is instead of defaulting to. Well, this is just easy for me to call it.
Speaker A: That's right.
Speaker B: And with AI once again getting back and I, uh, you know, we'll get there.
Speaker A: Yeah.
Speaker B: With AI, I think it's even. You want to use AI effectively in our organization. Your data needs to be, uh. Do you want hallucinations? Do you want errors? Your data needs to be in the best shape possible going forward. Governance can help you. But then also you need to reinforce. It's not just Mark doing the governance. It has to spill down through the rest of the organization.
Speaker A: That's right. I mean that's kind of the. I imagine that's a hard message right now for people to receive because. And I can release us, we can move on to AI but which I appreciate you letting me stick there for a minute because where I struggle a bit is. I think was a fair point too is it depends. Is the answer to that original question. Because also what's the state of your business if you're starting a business, I'm going to say every time, invest in good data quality now because cleaning it up, you'll never want to spend the money later. It's. No one wants to spend it and you'll have to. And so it's like just spend the money now and set it up or go ahead and spend the money and clean it up. But I do struggle because I'm like, when I think about AI if you have bad or low quality data, low fidelity data.
Speaker B: Yep.
Speaker A: You can't trust it to make an informed decision or to help guide you can't democratize AI. It's a risk to your business.
Speaker B: A huge risk. Huge. Huge. Yeah.
Speaker A: Then. Then you feel like you have to take two steps backwards to take one step forward. And you have this FOMO and everybody else is getting ahead. I mean I think this is really happening right now.
Speaker B: I could not agree with you more. And the one thing I would love to do differently with data governance is change the name. And I do hear of individuals changing the name.
Speaker A: Okay.
Speaker B: I actually think kind of like what you described. New company, you want to put the right practices in place from the start so you can. You don't have to course correct problems.
Speaker A: Right.
Speaker B: M what I call sins of the past that I'm dealing with in a larger, more mature organization. But it's more. It's not governance that we're talking about, it's data discipline. We want to be disciplined in how we work, how we manage the soil that our company is building.
Speaker A: Right.
Speaker B: How do we manage that effectively with the right discipline so that we can make it democratized for everybody to use. And it requires, you know, in my opinion, a couple things that you need to make sure people are applying the right practices as they're building it.
Speaker A: Yeah.
Speaker B: But then you also need to make sure the people consuming it have the right understanding and literacy so that they're not necessarily using it in ways that shouldn't. It should never be considered for. So.
Speaker A: That's right.
Speaker B: It's nice. And I think all of that falls in that data discipline, that data governance space called, you know, call it that in the old, but data discipline is. No, it's table stakes now based on where we are.
Speaker A: Yeah.
Speaker B: With respect to the maturity of some of these capabilities out.
Speaker A: Uh, there. Oh, 100%. And then, you know, so I think about. You have this such an interesting vantage point because, like, you've. You were at farmers. How long were you at Farmers?
Speaker B: I was at Farmers five years, but I was at Nationwide Insurance for over 25 years.
Speaker A: That's incredible. And did you guys have, like. Can you walk me through as Governance? You know, your experience working with governance and then AI I mean, this is just. To me, this is a really exciting time for your career to go through all of these. Like, these things are coming out and you're watching them develop and change and now it's just exciting.
Speaker B: I love the time we are in number one. Governance is becoming the new best friend of every organization out there. So it's nice to see, yeah. People now interested again in doing the right thing in order to make data available at a high level of quality. It's nice to. It's refreshing to see that. I also think that where we are sitting, the demands of our workforce are going to be completely different than what they were in the past. And I feel like we're in this pivot. We are in this pivot that I'm just. I know when I had my team. I'm just hoping I can make my team ready to absorb this pivot. And it's not just them, it's me as a leader that has to look at things different.
Speaker A: That's right.
Speaker B: And I was talking to someone today and we talked about, like, how do we get people more comfortable with leveraging? AI Me as a leader, I have to be asking my folks are you using it? Uh, hey, you're having this problem creating this semantic layer. What did AI, right, what did you, uh, know? ChatGPT, copilot, whatever technology is your tool of preference. What did it come back with? Oh, Mark, I haven't used it. Well, I'm not going to give you an answer till you come back with that answer for me. And getting them to think that way beyond. It's not taking your job in my opinion. It's going to take away the tasks that add. They're burdensome and not a lot of value. I'm going to get more from you with your thought leadership.
Speaker A: Right.
Speaker B: When AI comes in and helps with taking away some of those manual tasks that you have.
Speaker A: Yeah, well, so, okay, this is so interesting to me for so many reasons, man. Okay, where do you begin? So I just spent the last five months working with one, predominantly one university, but our team worked with about five or six different universities in Indiana helping them with their AI readiness. And it has been fascinating because you have these stakeholders. You've got some faculty are like, you gotta do it, you gotta get in there, you gotta use it. Some faculty are like not in my house. And you've got these students that are like, uh, I don't. And so we had this really interesting in Indiana, the Lilly Endowment, um, had released these funds for that were non competitive for each university to really put together their AI strategy for universities from the president's office. So back to our, the beginning of our conversation. Lead from the front. And I thought that was really neat and, and it's hard and complicated because you also have tenured faculty and you have students and you have non tenured and you've got staff and admin who are really excited about the ability to think more deeply and not just do some of the rote. But like Mark, it's like this moment in time is so interesting. And I was sitting, I have to tell you this, I was sitting in this workshop and these students were at one table. We were doing like an OCM thing. Faculty were across the room, staff were, or staff over here. And the students were so respectful, but they were like, hey, respectfully, we are getting on calls for internships and jobs and they're not asking about my major, they're not asking about my minor, my coursework. They want to know how I've used AI and we're two years behind. Like I don't, I haven't because I didn't know if I was allowed and I was worried about doing the wrong thing.
Speaker B: Oh, it breaks My heart to hear that because I do think if students aren't working with that, uh, technology today and universities embracing, how can we incorporate. I think everybody's kind of working their way through this whole universities that can help individuals see the power of these solutions. That's the one that I want to go to because I know they're going to position me for a job in the future.
Speaker A: That's right. Right. And thank goodness for, for these funds and for this ability to say, hey, how do we figure this out? And I'm seeing states. Um, I think, um. Oh, who is it? There's a university. Um, Jen Shoemaker has been, she has a whole substack she's posted about. She's the provost of. Oh, it'll come to me. But she has a substack of the last year and a half of her taking that university through their journey and just publishing it, being like, learn from me, don't spend money doing the same. Like, if this is helpful, I'm going to make it totally public and be totally transparent. Here's what we did that worked. Here's what we did that didn't. We totally screwed this up. But I'm really excited about universities trying to wrap their arms around how do we help students prepare. Because to your point, you got, this is not where you're going to go get a degree and be this thing forever. You have to be agile. You have to learn how to be adaptable to the market's needs. That's what we have to train you in.
Speaker B: And the nice thing about the generative AI solutions that are out there, it can help you with that reinvention. You're not starting from ground zero with having to go back to a university for a four year degree. You can start to lay out a plan with the assistance of AI. Uh, and I still go back to here in Columbus where I'm based out of Nationwide Insurance, just put up a $1.5 billion financial commitment to AI.
Speaker A: Wow.
Speaker B: And I sit there, wow. And so I talk to people at Nationwide and they're like, yeah, we've got the money. Great. We need the people and the bodies.
Speaker A: Yeah.
Speaker B: And I sit there at a university going, what better way to get your folks from school, you know, graduate them right into the workforce, give them the skills because that's where the investment dollars are going right now. That seems like a huge, you know, eye opening wake up call. This is where you need to be and this is what you need to do in order to get these folks ready. I'm excited about how this tool can help with people reinventing their careers more frequently.
Speaker A: Yeah, I mean, I agree with you. I don't. And I really appreciate your. I don't think people know how challenging your question is of, how are you using it? Everyone's talking about it. There's this ethereal conversation, and I'm like, how are you using it? And every time that happens, it's like at least 50% of the people are like, I. And I'm like, put your fingers on
Speaker B: a keyboard and have fun and have fun. A lot of people are scared of it, and I get it.
Speaker A: Yeah.
Speaker B: But man alive, the questions you can ask, the things that you can do. I know when I was at Farmers, one of the things I assisted with was managing our data and analytic community at the enterprise level. So it was about 300 people. And I would be making posts in our internal, like, Facebook site. I'd have AI, Hey, I need a weekly post for this data and analytic community. This is what I'd like it to be. Here's the, you know, know, skill level and audience I'm targeting. What's a good post? And the best one, the best one that I ever. At the holidays, I'm like, make it, you know, holiday oriented. And so it came back. Why don't you give them a prompt for whether or not Santa Claus can make it in a day to deliver all those presents? And I'm like, oh, that's kind of cool. And then I gave the prompt in such a way that it gave the mathematical algorithms that.
Speaker A: Oh, cool.
Speaker B: And my leader, who I love the guy, he's still one of the best individuals I've ever worked for in my life. And I. I'll say that to my grave.
Speaker A: Yeah.
Speaker B: My leader even did it. And he's like, here's what I got. And we were bantering back and forth. So he's like the epitome of somebody, hey, he's the one trying this stuff, and he's out there being in the leading from the front, like you had said. And it was just. That's what people need to be doing in order to have some fun, you know, conversations with family.
Speaker A: Right.
Speaker B: You can start. You can, hey, help me under. This is my family. They're family of three. I, uh, want topics that are fun, exciting, and see what it comes back with. And then m. You can leverage those to have a great conversation as a family.
Speaker A: I am going to geek out and tell you. Can I tell you some of my favorite ways I've been using it? Is that okay?
Speaker B: Yep. I'm excited. I'm excited. I want to hear this.
Speaker A: I so deeply enjoy talking to you, Mark. So, okay, I won't do a bunch of, um, them, but here's. So one is I tell it that it's my 20 year veteran functional organizer. So not just like, not a designer, not an organ. Functional how I need my life to work because of how I live my life. And I have a five year old and a seven year old. So I'll be like, why is my mudroom always a disaster? And it'll be like, it's not actually your husband's fault. It's because his cubby becomes the place where your mail goes when you're hosting and where all these other, other things kind of don't have a home. So you need. And it. It's right where it's. I'm like, well, help me re. Uh, it's like, do you reset the mudroom on Sundays? You need to take the shoe. All the shoes but two pairs of backups. And I'm like, it's. I've been doing it for six weeks. The house is clean, Mark. It's working. Or I used it for our kids. We built this workshop upstairs because of AI. I have a again 5 and 7, and I'm like, I'm fighting the waging the war on screen time. And we just made this whole craft workshop upstairs. And it's got beads, and it's got a cardboard cutter, and it's got a hot glue gun. And AI has taught me how to sew. Like, I now know how to sew. I know how to embroider because of AI. It taught me how to use my sewing machine.
Speaker B: Marc.
Speaker A: It was in my basement collecting dust for 10 years. And I made an apron, and the first day I pulled it out, I made an apron for my son. That was Mickey Mouse. I mean, this is like, it feels like democratized, uh, knowledge at our fingertips. It feels like a superpower.
Speaker B: It is absolutely a superpower. And once again, how much of an effort did it take you to next to nothing? Right next to nothing. And you had the power of that technology improving your life.
Speaker A: Yeah.
Speaker B: The opportunities are incredible for people if they just get out there and start tinkering around, which, once again, I think, you know, if. If there's, uh, getting back to the students, the more you can give those students curiosity and have them asking questions, their minds. I love the young mind. It asks so many questions. It's always trying to stitch together the world, and that's a fun and energetic can be tiring. I've got. So you have two. I've, uh, got four on the other end.
Speaker A: Okay.
Speaker B: Of our youngest is 21.
Speaker A: Okay.
Speaker B: And I just sit there and the questions they ask and then, huh. I don't know the answer. But let me do this real quick in, you know, in Claude, which is what I used. I'm not pushing one or the other.
Speaker A: Yeah.
Speaker B: And it's come back with these answers. I'm like, wow, that took me next to no time to position myself. Mhm. To have a better conversation.
Speaker A: Right.
Speaker B: It's a scary time. Don't get me wrong. Especially, you know, you've got employees that are 30, 40. You know, for me, I was in insurance for 35 years, seeing a lot of change.
Speaker A: Yeah.
Speaker B: I know that I would be a little nervous if I was unsure of what's going to happen. At the end of the day, it's about your willingness to say, you know what, I'm gonna look bad, I may make a mistake or two. That's okay.
Speaker A: That's right.
Speaker B: Let me move forward.
Speaker A: That's right. Oh my gosh. I feel, I do feel, to your point, some empathy for, you know, I've been in tech consulting for 12 years. This was just going to happen. It's not like I was gonna stand back and let it go by. But there's, I do have empathy for people who maybe aren't in tech, who don't understand it, who aren't as comfortable to be like, hey, to your point, this gives you a chance to learn something new again in the invitation is to just, just play a bit. Just play. Don't be afraid of it. Don't fear it. Give it a shot. Because I think to your point, everybody has stuff they're avoiding getting to. That's probably really important. Just start there. Start with the stuff you don't want to do anyway, you know what I mean?
Speaker B: And see where it takes you. Because, uh, as long as you have that curious mindset, you start and you know, you may start with it giving you information on how to change a mudroom, but it may take you into the planning your vacation, your European vacation for eight days at these locations, hitting these sites, you just start and then you're, you're wandering through. The technology will take you to some very interesting places.
Speaker A: That's right. That's right. But um, knowing that we need to wrap up pretty soon, one of the things, I'm curious. So you spend all this time in insurance, pretty regulated, right? Isn't that fair? Like fully regulated?
Speaker B: Highly, highly Regulated.
Speaker A: Okay, yeah. Do you think that's a harder environment for AI to take root for certain tasks?
Speaker B: It will be very difficult to enable some of the adoption of AI. For example, I don't think it's hard for us to get AI in to help be more productive as individuals. I think that is ripe for the picking and something that we can do right now. I think if you start to take AI into any of our pricing work, that's one. There has to be an extra level of scrutiny. There have to be a lot more reviews through the various committees that are out there in order to make sure that you're not doing something that might introduce bias, some discrimination.
Speaker A: You just.
Speaker B: We have to be. There are certain use cases. Absolutely. I think it's going to, it's going to take shape and it's going to be adopted. Some of those other ones will probably be a little more slow, a little more mindful of how we enable those in the ecosystem and primarily because, number one, we don't want to hurt in any way, shape or form our customers. That is our number one priority is to make sure they're taken care of and to do something unintentionally because we just didn't fully appreciate the technology. We don't want that. So we have the right governance model in place that reviews those situations to make sure. Yeah, let's go ahead and pursue this one. Ah, let's hold off or let's research, but let's pump the brakes on going forward with a full rollout or deployment.
Speaker A: Yeah, put your toe in the water. I mean, I did, uh, about 10 years in public sector, like state agency, so a lot of pii, lot of protected data. And again, I think in this season, and I think the age of your children, it's like as they enter the workforce, encouraging them when they don't have a cybersecurity degree, to be like, hey, you don't just grab an extract of PII and drop it into AI. Like, let's. To generative AI. Like, careful, careful.
Speaker B: O once again, pump the brake. Let's pump the brakes on that one. It is interesting and I've had some conversations with other, with other organizations that are looking to adopt AI practices. And always the first, you know, what's the level of knowledge? Oh, well, they've never used it. We've never. We don't even have an approved technology in here. Okay, well, that's red flag number one. You need to figure that out first.
Speaker A: Right.
Speaker B: So that you can make sure that you have the right guardrails around the technology. Number two, you need to make sure people are educated on what should you do, what shouldn't you do? And that sensitive information, anything strategic that you don't want out there exposed to the rest of the world, you need to be very mindful of.
Speaker A: Yeah.
Speaker B: What should you upload into these AI technologies? And I, I think we can always do a better job kind of educating those individuals.
Speaker A: Well, I think it's hard right now because there is that fear in some people who are resisting. And so you want to be like, don't be afraid, but also be mindful. I like your phrase of be mindful, be thoughtful about. Because some people, I see them get. They finally get comfortable with it and I'm like, well, you still need to stop and check.
Speaker B: Yeah. Yeah. I could not agree. In addition to working in insurance, I have a cpa.
Speaker A: Okay.
Speaker B: And we always. You gotta apply a certain level of professional skepticism.
Speaker A: I like that.
Speaker B: You gotta, uh. Should I put that out? Let me think about that. And I. AI and leveraging it in ways you can't ever take away that level of professional skepticism that you have to apply.
Speaker A: Yeah. Oh, man. Okay. Mark, I'm so enjoying your energy. Before we leave, we ask one more question. Okay. You have this passion for the next generation. I hear it in your voice, I hear your energy. I kind of am, um, curious if you were to give like one piece of advice for them as they're m embracing 20, 26. Some of them are graduating right about now, starting their first full time job around AI, around governance. What's advice you're giving your kids? What's advice you're giving students? You know, what do you think they
Speaker B: need to hear first and foremost. And I've kind of said this throughout our conversation, but st. You got to be. You got to be curious.
Speaker A: Yeah. Yeah. You have.
Speaker B: If you're not a curious individual in today's world.
Speaker A: Yeah.
Speaker B: You're. You're not gonna, uh. And I hate to say it, and I always am, brutally honest. You gotta be curious. If you're not curious, you're gonna be outdated.
Speaker A: Yeah.
Speaker B: So first and foremost, stay curious.
Speaker A: Yeah.
Speaker B: Second piece, and I say this to my team, and my team, when I, when I was retiring, called this out. What's on your development plan? If you have curiosity, what are you doing to make yourself better with the tools that are out there today? I have a general rule. Two hours a week, you gotta have at least two hours that you devote to some sort of education. Some sort of. This makes me a little bit better.
Speaker A: I love it.
Speaker B: They hate that. They hate it. They're like, oh, uh, mark, two hours. That's so long. Like, two hours. That's like nothing. That's a TV show. It's nothing. And I'm like, you're gonna thank me. When these technologies come, if you've stayed on top of them, you're going to be ready. And the last thing that I always tell everybody is be flexible. M. There's no perfect answer that's out there. There's only the right answer for the situation you're in. And you have to be flexible. I made a decision. I move in this direction. Ooh, I need to tweak here. Okay, you're flexible. You know the trigger that occurred. Let's go ahead and find a way to pivot. And those are the three things when I'm interviewing a lot of folks coming out of college especially, and notice it's not, hey, tell me about your Python skills. How much knowledge do you have on SQL? I can tell you. They can figure those out. Leveraging AI. I need to know, are you going to be curious? Are you going to be learning and continuing to evolve? And are you going to be flexible? Are you going to be. I got to go this route. Those are the things I feel are most important from, uh, folks today.
Speaker A: I'm so excited about this next generation because that isn't what we were told. We weren't told to be curious. We weren't. I mean, some. But, like, it was like, get in, play your role. You're the bottom of the rung. You need to climb your. There's a little bit of an invitation for this whole career thing to be
Speaker B: so much more playful, in my opinion. I think they're going to have a better work life, balance and relationship than we've seen, because I've come from that, head down, head down, don't cause problems. Just do what you're told and move forward. And today, and once again, leaders even have to. They have to be different. You know, they have. They're not going to know the answers. They.
Speaker A: That's right.
Speaker B: Uh, you'd be amazed at how many CIOs I've talked to that they don't know what this whole AI thing is. They're still figuring it out, right. If they don't know, then I can help shape where they go. I'm not going to know it all, but I can at least play a part in figuring out how we move forward.
Speaker A: There's that. Patrick Lynn Stone's humble, hungry, smart. Yep, it's coming back up. Humble, hungry, smart.
Speaker B: Well, I think that we will start to reconnect with those foundational principles that we had before.
Speaker A: Yeah.
Speaker B: They're going to resonate a lot more
Speaker A: now in these new ways. Right.
Speaker B: Oh, it's exciting. Uh, I look forward to it.
Speaker A: Uh, me too.
Speaker B: Then again, I'm on the tail end of my career. A little bit of a tail end. I still got some projects that I want to do. I got time, but I can't wait to see. I can't wait to see what happens.
Speaker A: Well, I'm just excited to be in a world where you are actively engaging in these ways because this is so exciting. So if people are like me and they want to follow along and see what else you're up to, what's the best way to keep in touch?
Speaker B: So. So I most of what I've been doing lately, LinkedIn, I do a lot, so follow me on LinkedIn.
Speaker A: Great.
Speaker B: I'm getting ready to launch a project that leverages AI uh for personal reinvention.
Speaker A: Okay.
Speaker B: I'm excited about that.
Speaker A: Yeah.
Speaker B: Nervous. You know, you put yourself out there. You don't know. But I feel so strongly about how AI uh can impact lives that I want to try to make that connection.
Speaker A: Very cool.
Speaker B: But LinkedIn, I also on Instagram that I'm doing amazing out there. Yeah.
Speaker A: Okay. We'll add your LinkedIn to the show notes so if people want to follow you, they can find it with ease. Thank you so much for joining us today. This has been lovely.
Speaker B: Oh, Jess, I reserve the right to come back if ever invited. So just so you know, that's. That's the same promise I give to you.
Speaker A: Good, good. I appreciate it. Mark, thanks again for joining us.
Speaker B: Have a good day.
Speaker A: You too. Thank you for listening. I'm your host, Jess Carter. Don't forget to follow the data driven leadership wherever you get your podcasts and rate and review letting us know how these topics are transforming your business. We can't wait for you to join us on the next episode.
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