Ep. 179 Robb Shingles, Group Head of Marketing at WB Power Services Ltd (Rehlko Power Systems) | Data Center Go-to-Market Podcast

Episode notes

Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode 179 of the Data Center Go-to-Market Podcast, Joshua Feinberg talks with WB Power Services and Rehlko Power Systems Group Head of Marketing, Robb Shingles, about how he moved from construction marketing into data center power and energy, how to map complex B2B buying journeys using RIBA, and why brand storytelling and the human element are critical differentiators in a fast-changing AI-driven world You’ll hear how Robb thinks about positioning providers as growth enablers (not cost centers), orchestrating events and micro-events that actually support long sales cycles, using Salesforce and CRM data for full-funnel attribution, optimizing content for generative AI search, engaging graduates and early-career talent, and why speed-to-deploy, modular power systems, and ESG are now central to data center marketing strategy Ep.