Ep. 165 Joshua Feinberg, CEO of DCSMI | Data Center Go-to-Market Podcast

Episode notes

Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode 165 of the Data Center Go-to-Market Podcast, you’ll learn how to shorten colocation sales cycles, compete in an 83% self-directed buyer’s journey, and reposition your sales team as teachers, consultants, and trusted advisors instead of “just vendors.” You’ll see how to define sharper ideal client profiles and buyer personas, build target account lists, and use webinars, Lunch & Learns, tours, and thought leadership content to earn your way into the early stages of the journey. We’ll also walk through practical GTM strategies for data center operators, HPC solutions providers, operations consultancies growing data analytics, natural gas and energy firms partnering with data center construction, and power management solutions providers choosing the right customers and offerings. Whether you sit in sales, marketing, product, channel, consulting, facilities, or energy, you’ll get concrete ideas to make your go-to-market motion more client-centric and AI-ready. Ep.