Ep. 158 Daniel Lawrence, CEO and Co-Founder at OBM | Data Center Go-to-Market Podcast

Episode notes

Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode 158 of the Data Center Go-to-Market Podcast, Joshua Feinberg talks with Dan Lawrence, CEO and co-founder of OBM, about how a small Bitcoin mining side project turned into a global platform for energy flexibility . You’ll hear how remote management headaches led to an enterprise solution, why the real grid challenge is inflexible loads (not data centers), and how crypto mining and generative AI workloads are converging around shared power, siting, and margin pressures . Dan explains how co-locating AI factories and Bitcoin miners can smooth load profiles, how behind-the-meter wind projects and ERCOT’s controllable load resources change the energy game, and why the smartest operators now treat energy as a strategy—not just a cost . You’ll also learn about new career paths at the intersection of data centers, power markets, and AI, plus emerging models for heat reuse, community impact, and storytelling with regulators and activists . Ep.