Ep. 156 Martin Renkis, Executive Director of Data Center Infrastructure Services of Johnson Controls | Data Center Go-to-Market Podcast

Episode notes

Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI) In episode 156 of the Data Center Go-to-Market Podcast, host Joshua Feinberg talks with Martin Renkis, Executive Director of Data Center Infrastructure Services at Johnson Controls, about how cooling as a service and behind-the-meter power help data center developers accelerate ROI, reduce risk, and move faster in a world of soaring rack densities and Gen AI workloads You’ll hear real-world stories (including a bitcoin miner adding 50MW of Gen AI on top of 100MW of mining), learn how performance-based contracts with guaranteed KPIs and financial penalties actually work, and see why COOs, CFOs, and financially minded leaders are often the best champions for these projects Martin also shares practical advice on building trust with enterprise buyers, using conferences and panels for business development and career growth, and creating paths into the data center ecosystem for both early-career and mid-career professionals looking to pivot into this rapidly growing space Ep.