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Crescent Estate's Leo Amaya: 'Going All In' on Luxury Homes

Dallas Dirt · 2024-12-17 · 31 min

0:00--:--

Key moments - from our scoring

Substance score

41 / 100

Five dimensions, 20 points each

Insight Density6 / 20
Originality5 / 20
Guest Caliber11 / 20
Specificity & Evidence12 / 20
Conversational Craft7 / 20

Leo Amaya moved to Dallas in 2007 with no connections and built a career in luxury home construction, now serving as Vice President of Crescent Estates Custom Homes. The company operates approximately 195 homes in the pipeline across high-end Dallas-Fort Worth neighborhoods, with flagship projects including a 16-million-dollar spec home at 10006 Holloway (13,000 square feet across one level with guest quarters, dual prep kitchens, and three outdoor kitchen stations), a 12,000-square-foot gated home within the Crespi Estate, and multiple Turtle Creek luxury residential developments. Amaya emphasizes the company's "all in" approach to finishes and customization, working with architects and designers to balance universal appeal with luxury pricing. He highlights emerging market trends including multigenerational homes (accommodating aging parents), the cooling secondary home market (particularly at Lake Dallas), and buyer hesitation around rising interest rates. Current projects include the Residences on Ruth (20-unit mid-rise condo, 950K-1.8M), Fairmont Place at Turtle Creek (five luxury townhomes), Lakeway Hubbard (56 condo units with mixed-use commercial), and Swan Lake (65 single-family homes in the Hillcrest area).

Key takeaways

  • →Spec homes at the 14-16 million price point require two-year build timelines due to trade coordination and finish details, making interior coordination between stonemasons, carpenters, and other specialists the bottleneck.
  • →Multigenerational homes with dedicated guest quarters or second-story living (1,800+ sq ft with separate entrance) are emerging as a major buyer trend, particularly among empty nesters wanting space for aging parents.
  • →Luxury spec homes succeed by avoiding over-customization that would limit buyer appeal while maintaining premium finishes throughout, including dual prep kitchens and multiple outdoor kitchen stations for entertainment-focused design.
  • →Rising interest rates remain the primary headwind for luxury real estate, with buyers becoming more conservative on both primary and secondary home purchases despite strong Dallas market fundamentals.
  • →Crescent Estates operates across urban (Turtle Creek, Uptown), lakeside (Rowlett), and suburban (Plano, Euless, Hillcrest) segments with 195 homes in pipeline, diversifying beyond single-family spec homes into mid-rise condos and mixed-use developments.

Guests

Leo Amaya

Topics in this episode

Crescent Estates Custom Homes10006 HollowayCrespi EstateTurtle CreekResidences on RuthFairmont Place at Turtle CreekLakeway HubbardSwan Lake developmentHillcrest neighborhoodEuless land acquisition

Questions this episode answers

How long does it take to build a 16-million-dollar luxury spec home?

Approximately two years, with the final months consumed by detailed work including stone installation, molding, trade coordination, and finishing touches that require ongoing adjustments between different subcontractors.

What is a prep kitchen and why do high-end homes have them?

A prep kitchen is a secondary full kitchen (with dishwashers, refrigerators, ovens, and ranges) positioned strategically between formal dining and entertaining spaces, allowing hosts to keep the main kitchen pristine while preparing food for large events or when the home's primary cooking kitchen would be visible to guests.

What's driving the multigenerational home trend in Dallas luxury real estate?

Buyers increasingly want to house aging parents on-site for family continuity; homes with 1,800+ sq ft guest suites with separate entrances, bedrooms, and kitchens appeal to both empty nesters and younger families, providing independence for parents while keeping families together.

Who is buying the 16-million-dollar Holloway spec home?

Three families are actively looking, including empty nesters (two people) and families with young children; one family has signed an NDA preventing full disclosure, but all require the home to be completed before purchase.

What's happening in the Dallas luxury second-home market?

The secondary home market has cooled with buyers being more conservative, though Crescent's Lake Dallas condo projects may function as primary residences rather than vacation homes, benefiting from the Rowlett location's proximity to water.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

6 / 20

The episode is dominated by surface-level property descriptions and personal anecdotes rather than substantive business insights. While Leo mentions some operational details (2-year build timelines, trade coordination challenges, multi-generational demand trends), these are scattered throughout 30+ minutes of filler about kitchen layouts, palm trees, and nostalgic reminiscing. A B2B operator learns little about luxury home economics, pricing strategy, market positioning, or scalable business practices.

the details is what really is time consuming
you have to have the right plan. It has to be the right area

Originality

5 / 20

The conversation recycles well-worn luxury real estate tropes: multigenerational homes, prep kitchens, open floor plans, and amenity stacking (pool, guest house, multiple kitchens). Leo's observations about buyer conservatism and market optimism are generic industry platitudes. There is no contrarian thinking, first-principles analysis, or fresh framing - just cheerleading for Crescent's projects with no critical examination of market dynamics or strategic differentiation.

people are just being very conservative in terms of spending
I think this next year is going to be a good year, at least I'm very hopeful

Guest Caliber

11 / 20

Leo is a legitimate practitioner - VP of a real custom home builder with hands-on involvement in multiple luxury developments totaling ~195 homes. However, his relevance is narrowly real-estate specific; he offers no expertise in adjacent domains (finance, marketing, organizational scaling, or broader business strategy). For a B2B audience beyond Dallas luxury real estate, his credibility is moderate. He demonstrates operational familiarity but limited strategic insight or cross-industry applicability.

I met the owner of the company about 15 years ago
about a year and a half ago, the position of vice president came available

Specificity & Evidence

12 / 20

Leo provides concrete addresses (10006 Holloway, Turtle Creek at Ruth and Hood), unit counts (20-unit mid-rise, 12 units in The Julian, 56 condo units on Lakeway Hubbard), square footages (12,000 - 16,000 sq ft homes; 950K - 1.8M penthouses), and timelines (2-year builds, February completion target). However, he avoids sensitive pricing for most projects, discusses one NDA-protected buyer, and remains vague on margins, cost breakdowns, or acquisition strategy. Land costs are mentioned (~$3 - 4M per acre) but not systematized.

10006 Holloway... 16 million spec home
Our smallest is about 1,200 square feet. And the largest is 2,300 square foot. With a 2,300 square foot terrace

Conversational Craft

7 / 20

Candy asks softball questions and rarely pushes back or probe deeper. She steers toward property descriptions and personal warmth rather than business mechanics. When Leo mentions market conservatism, Candy doesn't challenge the contradiction with his aggressive spec building. She doesn't ask about ROI, risk mitigation, market downside scenarios, or competitive differentiation. The host validates rather than interrogates, creating a promotional chat rather than a substantive business interview.

Tell us how you got to be this
They're gorgeous. multi million dollar homes

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

home35homes33kitchen19dallas18estate12building12crespi11square11estates10holloway10real10area10pool10crescent9beautiful9family9

Episode notes

In this episode of Dallas Dirt , host Candy Evans sits down with Leo Amaya, Vice President of Crescent Estates Custom Homes, to explore the allure and evolution of luxury homes in Dallas. They discuss standout projects like the Crespi Estates and the Julian, as well as the market trends driving demand, including multi-generational living and the meticulous details that set these custom homes apart. If you're not familiar with Crescent Estates, you no doubt know its parent company, Centurion American, known for transformative projects like the Cabana Hotel, the Statler, and the Collin Creek Mall redevelopment. However, Crescent Estates focuses on crafting custom-built homes - many of which have been spotlighted on CandysDirt.com. Highlights 03:47 Starting a Career in Real Estate 06:23 Crescent Estates Custom Homes: Current Projects 07:45 The Crespi Estates: A Historical Gem 11:06 Designing Luxury Homes: The Details Matter 16:36 Who's Eyeing This House? 17:19 Generational Homes: The New Trend 20:16 Real Estate Market Predictions 22:11 Turtle Creek and Uptown Developments 23:29 The Julian: A Luxury Highrise

Full transcript

31 min

Transcribed and scored by The B2B Podcast Index.

Hi, I'm Candy Evans, and this is Dallas Dirt. My guest today is a very special young man He is the vice president of Crescent Estates Custom Homes, and he's here to tell us all about luxury homes, Hi, Leo. Thank you for coming. Hey Candy, thank you so much for having me.

I appreciate the invite. We are thrilled to have you. Tell us how you got to be this, in this, I mean, this man walks in these homes every day that I drool for. Everyone would drool for.

They're gorgeous. multi million dollar homes. They have the height of everything. just a little secret here.

We're going to be writing about our favorite kitchens for the holidays on Candy Sturt and guess what my favorite kitchen is? Holloway 10,006 Holloway. Yes. Oh my God.

This home. it's beautiful and we're gonna tell you about that and we're gonna show you a little bit about what these homes look like. And of course you'll see them on Candy Stir, but I wanna know about you. Yes.

first of all, thank you so much for having me on here. I greatly appreciate it. I've been following you for a long time. back since I got my real estate license initially.

Oh really? Yes, back in the day. I think Champion School of Real Estate makes everyone read our site. I think you must have a paid partnership with them or something.

so a little bit about myself. I actually grew up in the home building. It's not a place where I ever saw myself even ending up in. my dad built homes all my life in the Midwest, in, Overland Park, Kansas area.

Kansas? That's where I grew up. then we were out in New England for about two years. Where in New England?

New Hampshire, Boston area. I know it very well. I went to college there. I was up there, so I don't miss the cold at all.

No. So, I came out here to Dallas in 2007. On my own, I had no family, no friends. I knew absolutely no one in Dallas.

I had just been here one time when I was about 18 years old. and then one day I just decided I'm gonna move to Dallas. I picked up my belongings. My parents thought I was a joke.

It did not turn out to be a joke. I just drove out here. All on my own and, had a couple of different jobs. Why Dallas I really think, it's kind of funny because I was 18.

I came to a friend's cousin's wedding and, I had never really been outside of Kansas, aside from El Paso, where we're originally from. I just loved it. I remember going up the tollway and thinking, Wow, this is amazing because we didn't have that in Kansas I just really liked it. Was it the houses?

It was very new. there was a lot of growth and I had been doing them for two years and you're used to the, older homes out there. So when I came here, it just was so brand new. The roads were wide and everything was Pop in that kinda like all new and clean and beautifully designed.

Yes. the houses are what got me too. When we moved here, I was supposed to be camping out, you know? For four years.

I remember driving on the tollway and I said, I've gotta get into those neighborhoods. So I'd get off and just drive around all the neighborhoods around the tall way. I'm like, oh my God, these homes are gorgeous. So it, it's the homes that really make Dallas, I think I think so too.

back in the day, you printed your directions on a piece of paper. I remember that I would intentionally get lost in the neighborhoods because I wanted to see these homes. I wanted to drive around. I didn't know what the aims of these neighborhoods were.

I just remember falling in love with all of it. Yeah, Dallas. Because you're a home person. Yes.

I grew up in I landed in this industry, which I really, really love. Now you're a designer I don't do any design. I designed. I thought you have such wonderful taste.

a lot of people have asked me if I do design work and I'm like no, but I guess I've been around it for long, but I would not consider myself a designer. I do enjoy it. So Crescent, Custom Homes, how did you end up there? So I, met the owner of the company about 15 years ago, through a mutual friend and, we just connected, we kind of hit it off we were at a home on straight lane.

And, I just loved the remodel. I thought it was so fascinating. Phil Romano It was a Romano house. I know that street very well.

Yes. So it was a Sunday and, he, you know, I was told you should get your real estate license and I was fascinated by this person telling me that. And that's exactly what I did. And that's kind of how I got started in this.

so you were actually working on the remodeling? I was just a guest on a Sunday. I had been there a few times during the remodel. Yeah.

And so finally move in day, there was a, you know, a Sunday barbecue and I was invited and I was told you should be a realtor. So I, he did it. I did it. I picked it up and went from there.

eventually I didn't do traditional real estate. I wasn't licensed. I'm not licensed anymore because that's how I landed into this position. Well, I first landed in the position with Crescent Estates Custom Homes as a sales rep.

I was just doing sales for different developments on right there off of Greenway Place, Lovers in the Tollway. That was my first development, new home sales experience. Um, and I was handed a floor plan and said, here you go, sell it. So.

It was, it was a lot of learning that I had to do. You know, I had a lot of notions on the building side, but a lot, or I knew a lot of things from the building side, but I just didn't know exactly what it was. But I said, well, screw it. I got to figure it out.

Nothing like jumping in the deep end. Oh yes. Your first time. Oh yeah.

And that's exactly what I did. So, um, from there I just kept selling homes, um, and then eventually I got to a point where I kind of plotted out a word. It was, it's still exciting to sell a home or to show a home that's ever gonna, I think when it's in your blood, it's in your blood. You just like it.

Um, but, um, then about a year and a half ago, the position of, of vice president came available and I jumped on it. I, I kind of just took the bull by the horns and I said, well, we're going to go ahead and, um, I'm going to figure this out and kind of steer, steer the ship. And to where it needs to go. So there was a lot of people that were, you know, employed with us.

And, um, that's kind of how I landed at the bottom. You could have jumped ahead of all of them. What's that? You jumped ahead of all the Oh, yeah, I did.

Yeah, because if it's not you, it's gonna be someone else. So, right, it's gonna be me. And so this company has built some really amazing homes. I mean, I followed it.

How many developments do you have now in the Dallas Fort Worth area? So currently I'm working on about 195 homes that are in the pipeline. Wow. I've got 56 condo units on Lakeway Hubbard.

It'd be absolutely gorgeous. Um, it's a mixed use development with commercial. I've got another track of land that we, I'm currently working with city of Dallas on zoning change, um, around the Marsh Walnut Hill area. Oh, that's a great area.

And, um, then I've got obviously the residences on Ruth, which is Turtle Creek. I've got another one there for another five luxury townhomes, which is Fairmont place at Turtle Creek, Fairmount and Hood. Um, and then. Lake Dallas, we're just wrapping up a, you know, it's our last phase of condos on the lake.

And then I just acquired another track of land, which is in Euless. Wow. Yeah. And, um, The most exciting one, which is, uh, well, not the most exciting, but Swan Lake, which is 65 single family homes off a forest in Hillcrest area.

That we've been talking about. That we've been talking about, yes. And you know, we're wrapping up the, the two homes that we have, uh, the two specs at the Crespi Estates. At the Crespi, which is the most amazing development.

And I knew it always would be when, just to give you a little background, the Crespi Estate was built. Probably for the longest time the most talked about a state in Dallas and it was actually built in what 19 1920s 20s and it was actually the Crespi family from Italy and Just a beautiful state and course then Tom Hicks bought it completely remodeled it and then it was purchased by Mr. Femmett has it now the Cox family. Yeah Yeah, and it's it's actually quietly on the market.

Nothing is ever on the market quietly when Candy talks about it, but you know, it's quietly on the market. And a funny story. So we had a little event that that, um, Leah was kind enough to let us have for one of the organizations, one of Philanthropical organizations I'm with. And so we had this lovely event at their home and some of the ladies actually went up to the Crespi estate because they thought that's where the party was.

And so they rang the doorbell and, you know, they said, hello, where's the party? We're here for the party. They were very gracious for them because the ladies were very unassuming and lovely, so it was fine. But no, that was on 25 acres on Walnut Hill Lane, just west of the tollway.

The Walnut, the corner, the intersection of. Holloway and Walnut Hill and that beautiful quadrant of 25 acres. Now there were stories years ago, I'm sure you know, that George Bush who lives, former President George Bush, who lives on the other side on Daria Place, that he used the helipad that was there for a while when he was, you know, traveling back and forth from Washington. so when this was sold, I knew it was going to be subdivided.

And subdivided. They kept the estate, but they sold off all this property around it into these beautiful estates. And um, Crescent has one there now that is gorgeous right on the corner. Yeah.

I have one inside the Crespi Estates, uh, that's a massive, it's a home that's, you know, it's taken us a while to build, obviously. Nice things like these take a while to finish, um, but that's about 12, 13, 000 square feet approximately. That's gated within the, uh, Crespi Estates. gated within?

Yes, it's actually, actually gated also within the gates. Oh, wow. So it's a, it's a, it's gonna be a gorgeous, uh, Drive up. Very exclusive.

Yes, very exclusive. Um, I'm hoping, you know, by February, we should be having that one done. February, March. Hopefully, it doesn't bleed over into March, but.

Hopefully, we can get a peek at it. Most definitely. Thank you. I'll get you in there.

And then the, uh, the one in, on the corner of Holloway, 10006 Holloway, I mean, we are pretty much, yeah, almost there. I mean, we're, we're just, it should be going on the market probably by next week. Except for the landscaping, right? No, that's actually.

That's done? That's done. That's right. They're working on it.

The night of our party. You know us. We will, we will get it done. So I mean, I, I was there just earlier today and I mean, it's moving along pretty quick.

And this home is actually all in one floor except for the guest quarters, correct? So you have a living quarters that's 1800 square feet. The other 12, 000 square feet is all one level. One level.

But it wraps around a gorgeous pool, uh, all turfed. Um, tell me about the dynamics that you put into these homes now. When you're designing them, are you, are you building for a certain segment of the population? We true, well, when it comes to a spec home, like of this magnitude, which is.

A 14 million spec home. 16 million. 16, sorry. 16, just, yeah.

16 million spec home. On a spec like that, um. It's not a lot of people will build a spec of that size or with the finishes that we have in these homes for the price tag for the price tag. Um, but we go all in.

I mean, we, we, you have every thing completely upgrading to these homes. Um, but we have a great team of architects and then my designer that I've worked with for about eight years now. Um, you know, she's just. She just knows it.

She just knows, you know, you, she's got one foot on the gas, one on the brake at the same time. Cause you also don't want to customize it too much where it's too custom, but then you also don't want to deliver a product that's, you know, not where it needs to be for that price point. So we're just very, I'm, I've been pretty blessed to have a great team, great builders, uh, and just an awesome team that, you know, kind of gets what the market is. So we just really focus on, on, on making these homes.

Likeable by everyone almost and yeah, it's it's hard because People come in and they they want to personalize it, but they don't want to wait two years Isn't that what it takes about build this home for two years now? It's about two years. Yeah And it's the details at the end a lot of people are like I can't believe you We're not done but I'm like a lot the details is what really is time consuming, you know, so Like what kind of details, like the molding or stone work, um, and then, you know, there's, it's just different trades that you're using when you're building this home.

So, you know, one trade is told to do, build one thing. And then here comes the stone afterwards. The stone might not work with the work that the previous person did. So you got to bring those in and kind of do, you know, kind of just adjust things, et cetera.

So that's why they do take a long time, but you know, it's just part of the process. And you do such a good job with this home. I had, um, has beautiful hardwood floors everywhere. Um, the kitchen that I loved, it's a very large kitchen with the little sub kitchen behind it.

That's something that I'm fascinated by is the, it's almost like a galley kitchen behind the regular kitchen or the, the actual real kitchen behind the kitchen, because you want your, your existing kitchen to always look nice and neat and organized because they're out in the open so much. That's what you got to have a place. We kind of get dirty too. Correct.

So that's why a lot of people like these prep kitchens because a lot of women, men who are by these homes, they, like you said, they like these kitchens to be pristine. So that's why we make, you know, we put the same focus. On these prep kitchens as we do on the, on the main kitchen. Yes, and that's either for someone like a professional chef to be in there or if the owners are into cooking, they may want to be in there.

Yeah. Or if you just have a large party, I mean, you're going to need that. Yeah. You're gonna need that.

Yeah. Those extra ovens and, and, and ranges. And then when you do the prep kitchens, there's always, there's a, there's usually dishwashers, refrigerator. I mean, the same thing.

It's like a mini kitchen. Same thing. Yeah. I mean, mini, I don't know if about mini.

It's pretty, it's pretty big. Yeah. It's pretty big. You know, 12, 000 square feet.

Yeah. Yeah. But you have to have good exhaust in there too. Don't you?

Oh yeah. To get all the food orders out. Correct. Exactly.

That, that particular home, the way you saw it, it's just designed to where that prep kitchen is between. You're formal dining, the bar, the living, but then, so it's easy access for if you have a, uh, an event or anything like that, that you can actually access that kitchen and, and be close to where your guests will be at. Right. And that the kitchen is also, if you look at that home is almost center on the home because one wing is like the, uh, the couple of bedrooms, the library, the office and the master.

But then there's more bedrooms on the other wing. So it, you can, you can, you don't have to take a scooter to get there. No, you don't do any of that for sure. But you know, it's just the way we designed that home where, as you saw, is that half of the home is pretty much your, you know, your, your bedrooms, like you said, your, your, where you sleep.

Right. And the rest of the home is just all entertained. Yeah. Because there's a pool house.

There's a, there's a pool house. There's a, uh, we enclosed the patios because in this heat, it's, it's, it's You'll never be able to use those. So we went ahead and just, um, their temperature controlled, uh, with, but with the screen, with the screens and glass, we actually enclosed it with glass, uh, with glass sliding doors. Um, for that reason, because on a home like that, which I'm sure everyone will see, you want to be able to use those patios, you don't want to be.

Locked inside or just strictly in the pool. So we kind of designed this home, you know, in mind for entertainment. And the palm trees, obviously, as you saw. I saw the palm tree.

And of course, on that patio is another full kitchen. Yes. Yes. You have a full kitchen by the pool, uh, pool bath, pool area, the putting green, and then you have another kitchen right outside your, uh, Family room and kitchen, which is another grill.

So if you don't want to make the trip all the way in the back, you can just have a grill right there. You're never far from food. Never. Never.

None at all. None of those places. So who do you think is going to, who's looking at this house? Kind of give us the, spill the juice, spill the tea on it.

Um, well I do have one NDA signed for a family, um, that I'm not able to disclose a lot of information, but. I hate those NDAs. Yeah, I know. But I had to respect them, of course.

But we've got um, we have actually three families that are looking at this home. Um, we're just, I'm trying to get everything, you know, going as fast as possible. Yeah. Uh, because they do want to see the final, final final.

The final before they purchase it. Yeah. But it's about three, it's three families. Um, one of them is empty nesters, you know.

Interesting, two people. Two people, two people. But I'm seeing a lot of people wanting to bring in their, you know, Um, their parents. That's a big thing right now.

These big homes, a lot of people, I see this moving in the direction that people are going to want to have, they'll still buy these big, massive homes, but generational, they're generational homes, you know, in all honesty, they truly are. Um, and then the other couple, the other family has, you know, has two young, young, yeah, but I was very surprised when, um, families that were, you Empty nesters. We're looking at. I love that.

Because we're talking 12, 000? Yes. Square feet. Total is about 13, 000.

13. Right. Yeah. Well, and that is interesting.

We, we had seen that, you know, up north in Plano and some of the suburbs of Dallas where there's two master, well this home actually has, does this home have two masters too? Has one master. I'm sorry. One primary.

Yes. Primary. But it's got your his and hers. Uh, bathroom for his and his, whatever you want to make it, um, and then you have a beautiful courtyard between both bathrooms where you can, you know, join your significant other.

But if you want to, why not? Yes. But it's all separate. Separate.

Yeah. Yes. That is a very special feature of that home that we're looking forward to writing about. But I do think that's an interesting trend that we're seeing that, um, people, buyers now do want to have room for their aging parents so they can, cause you know, we boomers are not going anywhere.

We're sticking around for a long time and, you know, not going to, I'm not going to leave easily or quietly. So we, you know, we all want the family together. And I think that that's, that's great. That's a trend that, uh, that I'm glad that you guys are seeing come into the city as well as out in the suburbs.

Yeah. And that's one of the things that when we added that second, that second story, the only second flight of stairs, it's 1800 square feet, but it's got a two bed, two bath living kitchen, dining upstairs, which is very appealing to. Um, multigenerational people because, um, you kind of have your own space. It gives them that sense of, um, independence.

And so that's one of the things that people really, really like of that home is that even if you do bring in your parents, you probably won't ever see them because they're upstairs. And then, um, or you could actually put children up there who, the ones that never want to leave the nest. Oh yeah, that's true. Well, that's exactly right.

Because actually it's designed to where. You can park, you know, you have college kids, park your car and they can go upstairs, you know, without coming into the home. Yeah. Yes.

I mean, there's all these, we are just, you know, I love that our generation is just blowing all these myths. You know, we're just blowing them up and just saying, nope, this is what we're going to do. Um, we are, we always were the hell yes generation. Yeah.

I believe it. Yes, we were. Well, where do you think real estate is going to go next year? Because you're obviously in this, in this business of building this big, kind of risky home.

I mean, these are, these, these products are not, you know, cookie cutter. Someone will buy them for 350, 000 and you'll turn it quickly. These are major homes that take, what, about six months to sell usually? Um, yeah.

Hopefully not that long. I mean, hopefully it's, it's, it's pretty quick, but you have to have the right plan. It has to be the right area. Um, but you know, I don't think, I think our, I think we're going towards the right direction in terms of the real estate market.

Um, hopefully these rates do come down. That's the big thing right now is the rates. Yeah. And, um, you know, there's a buyer for every market, but you know, the luxury, I think there's, we're still seeing a little bit of.

We're not seeing a lot of people be, um, I guess risky to be quite honest with you. Not taking risks as much, but you got, it's interesting because your company has both now in city homes and you do have some lake properties. Yeah. And my understanding is that the second home market has cooled a little bit.

Are you seeing that? Um, yes, I have seen that a lot. I think a lot of people are just, like I said, they're being very conservative in terms of spending. Um, now the lake, you know, the, the lake side condos, it's just.

I don't know if that's a secondary home for a lot of people. Rowlett, I mean, Rowlett's just gross. Rowlett is, it's probably a primary. Yeah, it's, it's a great location and, um, it's right on the water.

I mean, it's, it's a gorgeous location. It's part of a development of townhomes and single family homes. So this is just a condo living. Um, But, you know, I think this next year is going to be a good year, at least I'm very hopeful.

I think so too. And I love that you're doing the in town stuff. Um, how is that going, the Turtle Creek area and uptown? So Turtle Creek is going good.

Um, I mean, as you know, there's a lot of construction going on over there. So I have a 20 unit, uh, mid rise condo building, uh, which we're going to gearing up right now to do start sales. In December, which isn't the best time, but it's, it's, it's a, it's a beautiful luxury product. So I think it's going to be.

Again, maybe my glass is always half full. That's just the way I am. Now, what are the price points on that one? Those start anywhere from the 950, 000 all the way up to 1.

8 million penthouses. And the square footage? Um, I think our smallest is about 1, 200 square feet. And the largest is 2, 300 square foot.

With a 2, 300 square foot terrace. Wow. Oh yeah. These are pretty, this, these, these penthouses are nice.

There's only three of them in the entire building. Wow. So those are, those are going to be fun and exciting. And they're right on Turtle Creek.

They are on Ruth and, uh, Ruth and Hood and Ruth. Hood and Ruth. Right. Walking distance to.

The Katy Trail. The Katy Trail. Mm-hmm And all the wonderful restaurants. Oh yes.

That are in that area and on those street. Yeah. That's great. So you've got that going on.

You've got some luxury highrises. We have a luxury highrise in that works. Uh, it's called the Julian. It's about 15 stories.

I know. I've been kind. Dying to get over. I'll send you the deck.

Okay. I'll send you the deck so you can check it out. Um, these are, um, I heard this is like the blowout just like, yes. Goodness.

Just the best of everything. Correct. I mean, you're talking about 8, 000 square foot on one level. Oh my God.

Um, you have 24 seven, uh, concierge. You also have a, an elevator for your vehicles. Take the elevator for the cars, the cars, glass, thin, uh, garages within the building. There's only going to be 12, 12 units.

That's it. The other three, which was private, uh, hot tub spas on their balconies. It's great. I mean, it's, it's, the concept is awesome.

Hopefully we can get it off, you know, working through a couple of little bumps in the road as you know, development isn't, doesn't happen overnight. No. And then to do something as complex as that. Is going to take some engineering.

Oh, as well. Definitely. So, yeah. Yes, because so you're gonna have the pool, the hot tub, a pool as well.

You have a little, it's like a hot tub spa, A spool. There you go. On your balcony pools, your pool spa combination. Correct?

Yes. So that's gonna be overlooking the Turtle Creek, uh, the entire park. You have about 180 degree views from your, it's all gloss. Oh my God.

It's gonna be, it's gonna be wonderful. I want one. Me too. Yes.

Yeah. They sound beautiful. And of course, um, will Crescent Estates now, coming back north a little bit, we're going up to Wallenhill Lane now. Yes.

Will, will Crescent Estates be finished, completed now with this home or do you have any other properties there to complete? So we have the 10, 006 Holloway, the one that you were, you've been to, that one. And then we have the one within the Crespi Estates. Um, and that's the only big.

Estates that we have currently right now, because everything else is, it's been built. Yeah, everything's been built and sold. So we're pretty much the last ones to finish up and wrap up that entire project. I don't know if the whole world can understand what, what a feat this is, but how long ago did you buy the Crespi property?

That was in 20, was it 2018? Right before COVID, I think. 2019, I believe, yeah. And to think that, I mean, these, the property, the dirt there is what, 500 a foot or something?

Um. I just know it by acres. By acre. Yeah, it's at least, what, two million an acre?

Three, four million dollars an acre. Okay, I'm old. I'm thinking of yesteryear. I'm thinking about 2019.

2019. So, we're talking three to four million an acre. We've got about 20 properties there, right? At the, is that the Crespi?

Yeah. Or that, that, that plot? No, it's actually less than that because each home is situated on two acres. Okay.

So, you have, um, Oh, yeah. Five total. Five total. Five total, which equates to, what?

Yeah. Approximately. Cause the, the Crespi estate itself sits on? 13.

13. Yeah. So that leaves 12, 12. 10.

Yeah. 10. 10. Approximately.

And so if two, so since 2019, basically to now five years, all completely sold. That is unheard of. I remember when, um, Uh, the Creeks at Preston Hollow, which was at the intersection of Inwood and Royal. When that first came on the market, that took a long time to sell.

And you guys did this in five years. Pretty impressive, right? It's very impressive. And it is an incredible real estate story, truly.

It is. I mean, it's a great location. I don't think it can get better than that. No, it is.

Well, maybe. Well, maybe the Julian. I don't know. The Julian's going to be a lot of fun.

I mean, it's going to be a, it's going to be. Epic, in my opinion. It is, that is a great word, epic. And I would say that epic is a great word for crescent as well.

Because crescent is building homes that are, you don't really usually find in Dallas. You find them in Beverly Hills. You find them in other, other international havens, Miami markets, markets, right. But the homes that you brought us are just incredible.

They are. so much. I appreciate that. I mean, it's a.

Um, they're beautiful. I mean, what can I say? Even though I walk them, like you said earlier, every day I walk into these, a lot of these homes, but you get to appreciate, um, just the, the work that goes into them, especially when you're, um, for example, I just, I deal with, I've talked directly with a lot of the trades and stuff that work for us and the work, the hard work that they put in, the long hours that they put in, you really do appreciate these homes. The, uh, the subs, do they shudder a little bit when you walk in?

Um, you know, I tried, no, someone won't talk to me. Um, luckily for me, I speak Spanish. I'm fluent in it, but, uh, that's, you know, but I, you know, I just try to make them feel as comfortable as possible because that's just who I am. And so, uh, you know.

They appreciate the fact that I do speak to them on it in their native tongue, which is obviously a big plus, right? And they're wonderful artisans. Oh, yeah. I mean, we've got a great team.

I mean, a lot of these guys have worked for us for, for the owner for years. I mean, 15, 20 years, so. They've, they've, they've been around with us for quite a while. Well, we're real excited to actually write about, is it 1009, 1000, what is the address for Holloway?

1006. 1006. Holloway. Holloway.

Yes. 1006 Holloway. We're excited to write about that. We're excited to write about the other very secret, uh, you know, Gate behind the gate estate that is coming up.

Um, but we're also real excited to write about the Julian and You can see it all in Candy start. Yeah, even though we've kind of teased it here on Dallas dirt I've got the nice deck of about 67 pages that I might be able to share with you. I would Julie it You know, maybe we'll leak it. Yeah No, but you know, hopefully we can you know fingers crossed everything goes It's planned, you know, and when, I mean, the Julian I think is going to be just absolutely stunning.

The bottom line is, I think, and we can probably end on this, is that you guys, the Crescent, believes that the economy in Dallas is solid, in Texas. Completely. Completely. I think, I think the Dallas, I mean, Dallas continues to grow.

The need, I mean, you know, you're talking about Development all the way up in, you know, lake T, right? I mean, we're going that far north. Yeah. And so Sherman and All Eagle Mountain Lake, all those areas, I mean, which just continued to expand.

you know, hopefully we don't run our land at some till then. Let's keep building. But we're gonna keep on building we're gonna keep on talking to this wonderful company and this wonderful man and getting. All these great insights into luxury homes.

Thank so much for joining us. Thank you so much, Candy. I appreciate you. And I don't think we told too many secrets.

No. Okay. We don't want this. We don't want this centurion people to be angry at us.

No, no, no. I got a green, I got the green light today. That's a big team. I love it.

We told it all. Thank you very much. We've spilled quite a lot of tea here on Dallas Dirt, and soon you'll be able to see all these wonderful properties been teasing in flesh on Stirt. Until then, keep listening, keep reading, you.

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