Why “Cyber Is Broken”, And Building Trust in an AI World - Karl Van den Bergh CMO Illumio

Episode notes

Ever feel like your cybersecurity marketing just isn’t landing with CISOs? Wondering why, despite tons of spending, cybercrime is still on the rise? Or maybe you’re looking for real ways to build trust and stand out in a crowded, AI-fueled marketplace? This episode dives straight into those questions, with honest takes and actionable ideas you can start using today. In this conversation we discuss: How fast-changing tech, and especially AI, is making go-to-market harder and more complex Why the cybersecurity industry keeps repeating old mistakes and what actually needs to change Tips for standing out, building trust, and having real conversations with skeptical buyers About our guest Karl Van den Bergh is the CMO at Illumio, with previous CMO gigs at Gigamon and DataStax. He’s got a super varied background (not your standard career marketer) and brings a fresh, global perspective to tackling tough industry challenges. And he is also the 2024 Cybersecurity Marketer of the Year! Summary You’ll hear why Karl Van den Bergh believes “cyber is broken,” what back-to-basics marketing really looks like, and how authenticity can cut through the noise and spark real sales conversations.