CX Passport · 2026-04-21 · 32 min
What's on your mind? Let CX Passport know... Greg Wasserman has spent his career in media and relationships ... not in CX. But listen to how he talks about community, humanization, and audience connection and you'll hear customer experience thinking at every turn. As head of relationships at RSS.com, Greg is helping podcasters grow and think strategically about their shows. The lessons reach well beyond podcasting. Audience vs. community: a community talks back and helps each other ... an audience just consumes Silos exist at every company size ... what changes is whether the mindset does Humanizing software means giving customers access to real people, not just good UI Greg went from churn-and-burn sales to taping chocolate bars to his business card ... the relationship era of his career A podcast is the greatest relationship engine available ... and downloads are not the point CHAPTERS 00:00 Introduction 01:35 Every role has a customer ... even if the title doesn't say so 03:21 Silos, startups, and losing the customer in the noise 05:59 Audience vs. community ...
The One With The Last One? - E26228 / 100The One With Curious to Committed - Alyssa Nolte E261The One With Connective Core Communication - Melissa Bardsley E260The One Where the Brain Doesn't Lie - Dr. Laura Beavin-Yates E259The One With Fun As A CX Strategy - Claire Bristowe E258