Customers Who Click · 2026-06-18 · 40 min
Matthew Lawson, Chief Digital Officer at Ribble Cycles, shares how premium brands can grow without obsessing over short-term conversions. From building teams that thrive on momentum to using AI as a productivity multiplier, Matthew explains how people, processes, and customer understanding drive sustainable growth. We discuss attribution modelling, high-consideration purchase journeys, conversion optimisation, and why removing friction often works better than adding more tactics. Matthew also reveals how Ribble approaches retention, customer experience, and brand building in a category where customers may spend years deciding before they buy.
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