Customer Show · 2021-02-18 · 43 min
Some companies are obsessed with their customers, while others still aren't quite sure who their ideal customer is. When done right, creating a customer persona can help ensure the decisions being made are the right ones. But as you'll hear in this episode, sometimes you also need a negative person to know who you shouldn't be selling to. On this episode of Customer Show, Rebecca Sadwick joins Katelyn Bourgoin to share how to create a negative customer persona. On this episode, Katelyn and Rebecca discuss: Why Not All Customer Are Created Equally How To Design Research Experiments (The Right Way) How To Create Negative and Anti Customer Personas And So Much More! Rebecca Sadwick is a customer-focused marketer and the founder of Stretegica Partners. Rebecca is a regular contributor to Forbes. LinkedIn: Twitter: Strategica Partners: More On Negative Personas: -
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