Customer Growth Sessions · 2026-06-10 · 24 min
What happens when a deeply personal family crisis meets a massive demographic shift? In this episode of Customer Growth Sessions , Pat Ahern sits down with Jimmy Zollo, Co-Founder and CEO of Joe & Bella, to discuss how he pivoted from a successful career at Grubhub to building a purpose-driven adaptive apparel brand that is changing how we care for our aging loved ones. Jimmy shares key insights on navigating a unique B2C market where 70% of buyers are the daughters or wives of the end user, rather than the individuals wearing the clothes. He breaks down how to balance deep consumer research with actionable data, the nuances of "aspirational marketing," and how to properly segment e-commerce email campaigns to provide real utility to caregivers. They also discuss strategies for auditing your Shopify tech stack to eliminate bloat, protect site speed, and maintain a clear source of truth for data. Want to know more about Joe & Bella? Visit the official website at Joe & Bella to browse the apparel line or
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