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Index/Startups & Founders/Cubicle to CEO
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344. My Honest Experience Buying a Brick & Mortar Retail Store as a Second Business

Cubicle to CEO · 2026-06-15 · 17 min

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Episode notes

This is a free preview of a paid episode (59 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo Introducing “Revenue → Returns (How My Money Makes Me Money)”: our next case study series where we interview entrepreneurs on how they’re investing the money their business makes in ventures outside of their main business to grow their wealth. Kicking off the series with a highly requested discussion on using your business profits to buy another existing business, our founder Ellen Yin debriefs her recent acquisition of Runway Fashion Exchange, a brick and mortar resale store in a college town in Oregon. With details on deal structure, due diligence process, and what returns the store is generating, this is an honest account of what buying a business is actually like - from the first conversation with the seller to now four months in operation as the new owner.

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