Creative Agency Account Manager Podcast · 2026-04-14 · 1h 7m
Welcome to episode 161. In this episode, we’re talking about what it really means to move from “getting stuff done” to becoming a genuinely strategic partner. I'm chatting with Eloise (Ellie) Todd, Account Director at strategicabm, who support B2B SaaS and Tech clients in building successful and scalable ABM programs.. Ellie loves building relationships with clients and helping ABM programs grow and succeed. Ellie shares how account-based marketing actually works in the real world - not the textbook version - and why getting sales and marketing aligned can make or break results. We also get into something I know a lot of you are thinking about… AI. Specifically, what happens when an agency codifies its expertise and builds its own tool rather than just using ChatGPT to write emails. And we talk about something I bang on about a lot - building relationships across multiple stakeholders inside your client’s organisation so you’re not exposed when your main contact leaves. (Because let’s be honest… that happens.) If you’re wondering how to add more value beyond deliverables, and protect your accounts at the same time, this conversation will get you thinking.
How to solve the profit visibility problem in your agency, with Anna Appleton-Claydon & Alfie Wenegieme66 / 100How to become know for your thinking and turn into account growth, with Phil BlackmoreWhy agencies must redesign their value model, with Brian KessmanThe Embedded Agency model: A different way to support clients, with Neil FollettRethinking agency operations for AI adoption, with Emily Hatton