Created For Marketers By Marketers · 2024-01-18 · 39 min
The topic for today is “Are you ready for the ESG revolution?” for those who aren’t aware ESG stands for Environmental, social, and corporate governance. We will be discussing a new products in the market to track sustainability, explaining the term greenwashing and visiting the mandatory climate disclosures which will impact every business in the future. My guest today is Kiarne Treacy, the CEO of Sustainable Choice Group and founder of Sustainability Tracker, a word-first technology platform that allows you to access the social and environmental sustainability credentials of your favourite brands, at the touch of a button. A career marketer, Kiarne has spent over 17 years growing major Australian and international brands and has a unique understanding of the intersection between sustainability, brand reputation and commercial success. Crowded House Playlist
Being Human In The Face of AI (Guest Su Jella)53 / 100From Breakeven To Breakthrough (Guest Michelle Stanton)The Entrepreneurs Journey (Guest Kenny Lee - Founder of Light My Bricks)OMG! Retail Media! (Guest Hugh Cameron)Drowning In Data, Where Do We Start? (Guest Warwick Matthews)