Create Magic At Work® · 2026-06-16 · 32 min
What if the biggest barrier to your company's growth isn't a lack of good ideas, but how you setup the room before innovation even begins? Amy sits down with Michael Brian Lee, founder of the Innotivity Institute, to decode the high-stakes reality of modern corporate survival. In an era where 80% of a company’s value is driven entirely by intellectual property and average business lifespans have plummeted to just five years, innovation is no longer a luxury, it is a mandatory action. As quantum leaders, we often demand innovative solutions from our teams without realizing we are skipping the energetic prep work required to get them. Michael breaks down Innotivity, the ultimate cycle of adapting who you are being, shifting your identity, and then taking action to drive measurable business results. Together, they unpack the exact 3-step checklist leaders must complete before a brainstorming meeting ever starts. If you are ready to stop forcing stagnant ideas into the world and start orchestrating true innovation that ripple outward to your team and beyond, this episode is your blueprint.
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