How Ayeshah Abuelhiga Is Paving the Way for First-Generation Founders, One Meal at a Time

Episode notes

Ayeshah Abuelhiga is the Founder and CEO of the Mason Dixie Biscuit Company, a frozen biscuit brand committed to producing food made with fresh, clean, and natural ingredients. To fulfill her goal of transforming comfort food for the better, she left her corporate job to open a small restaurant. As an emerging food brand owner, Ayeshah has been named the Washington Business Journal 's Top 10 Innovator in 2017, voted a Top Millennial to Watch in 2014, and the Number 1 Food & Beverage Stunner by Industree DC. Prior to founding Mason Dixie, Ayeshah worked for major fine-dining restaurants and hotels, including Passion Food Hospitality and Fairmont Hotels. She also consulted and managed marketing and product development projects for Fortune 500 companies, such as Audi, Microsoft, and Toshiba. In this episode… The consumer packaged goods (CPG) industry is highly competitive and requires specialized knowledge. However, it's constantly seeking new and innovative products to bring to the market. So, how can emerging food brands get the attention of retail buyers?

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