Course Lab · 2025-05-26 · 29 min
Special "business revenue leak checklist" offer , free at . Course-creation expert James Marland shares how personal setbacks led him to empower therapists and educators through online courses. His experience highlights the value of niching down, embracing imperfection, and recording wins - with actionable wisdom for growing a mission-driven course business. James Marland is the founder of Course Creation Studio and host of the Scaling Therapy Practice podcast. In this episode, Ari, Abe, and James discuss: 06:08 - The Importance of Niching 06:54 - Attracting Your Ideal Client 11:21 - Embracing Authenticity Through Storytelling 14:17 - Passion Over Profit 18:05 - Using a Cohort Model for Personalized Learning 21:26 - Building Client Relationships Online 25:30 - Joyful Niching in Work 26:08 - Insightful Advice for Aspiring Entrepreneurs “Answer the question, not where are my clients, but how do I help them find me? Because they're already looking.
Special Part 2: Harnessing Community in Courses (Joachim Lépine)62 / 100
Special Part 1: Revolutionizing Online Learning: Crafting Impactful Courses (Quinn Simpson)
Marketing, Monetizing, and Teaching Art Online (Elizabeth St. Hilaire)
Teaching for Transformation: Creativity, Patience, and Presence (Lauri Ann Lumby)
Turning Practical Dog Training into Interactive Online Learning (Kirsten Wojcik)