Couchonomics with Arjun · 2026-05-26 · 49 min
Digital finance is no longer only about banking apps and payments. It is becoming a question of infrastructure, trust, customer behaviour, and how financial systems evolve in emerging markets. In this episode of Couchonomics with Arjun, Nika Kurdiani, CEO of TBC Uzbekistan, joins the show for a sharp conversation on digital banking, AI, open banking, and why Uzbekistan is becoming one of the most interesting financial markets to watch. Nika explains how TBC built one of the largest digital financial ecosystems in Central Asia, why customer experience matters more than legacy banking scale, and how AI is bringing the relationship manager back into the app. From cash economies and digital adoption to regulation, ecosystem strategy, and the future of financial services, this episode explores what happens when fast-growing markets leapfrog traditional banking models.
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