What's the future of AI and RCS in mobile messaging?
Conversations with MarTech · 2026-05-20 · 17 min
Episode notes
Are consumers at a breaking point with email and text message marketing? In this episode of Conversations with MarTech, we sit down with Eric Miao , chief strategy officer at Attentive , to discuss the evolving landscape of mobile communications. Eric and I dive into how brands can move past the "quantity over quality" era of spam and leverage AI-driven personalization to build genuine customer loyalty. Discover why RCS (rich communication services) is becoming a game-changer for branded, engaging, and trusted messaging, and learn about the technical "tightrope" brands must walk with Apple and Google's new "unknown sender" filters. Episode guide 00:00: Introduction 01:09: Meet Eric Miao 01:28: Are there too many messages for consumers? 04:04: What is the current state of RCS? 09:30: What is the ultimate messaging experience for users? 14:13: What to expect for messaging in the year ahead? This podcast is