Conversations at The Edge · 2023-05-19 · 27 min
In order to succeed, businesses need to stand out. Unfortunately, true differentiation is incredibly rare. Far too often, companies fall victim to practices that do not allow them to conquer people’s hearts and minds. However, there’s a cutting-edge eight-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Are you ready to take a deep dive into it? We have invited David Rendall, renowned book author and sought-after keynote speaker, to share with us the secrets at the heart of this methodology to achieve differentiation. David has worked over 17 years helping businesses develop unconventional strategies to stand out and boost both customer engagement and internal teamwork. With past experience teaching higher education at Mount Olive College, the University of Phoenix, and Keller Graduate School of Management, David was uniquely suited to work with Stan on researching and crafting the book “Pink Goldfish’’.Listen to this episode of Conversations at The Edge with David Rendall to discover the keys to achieving TRUE differentiation.
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