ContenderCast with Justin Honaman · 2026-05-18 · 32 min
Mark Rampolla built ZICO Coconut Water over nine years and sold it to Coca-Cola for over $200M. Then seven years later, bought it back. Now he's rebuilding it bigger than ever, going for $1B+, and documenting the entire process. Mark also leads GroundForce Capital, a $600M firm investing in companies like Liquid Death, Bobbie, and Humm Kombucha. And he's using this rebuilt operating system - FreedomOS - to take ZICO past where it was when he sold it the first time. Not with more grind. With more clarity, more ease, and more fun. Mark joins Justin to discuss beverage, entrepreneurship and more.
WAIĀKEA HAWAIIAN VOLCANIC BEVERAGES73 / 100SUPERTEAMS: THE SCIENCE AND SECRETS OF HIGH-PERFORMING TEAMSCOCO5 :: WHAT COCONUT WATER WISHES IT TASTED LIKESNAKKIDZLENSDIRECT :: YOUR VISION YOUR WAY